Every year, thousands of entrepreneurs decide to start new businesses. Some are successful; a good many aren’t. One of the key factors in determining business success is geographic location. Yes, the internet has changed the nature of commerce as we know it. Nevertheless, where your business sets up shop can have a big effect on its long-term viability. Additionally, business leaders must understand how to make the most of their given location. With that in mind, today we’re going to take a look at how ambitious entrepreneurs can launch a startup in a small town. Here are four tips worth remembering:
Engage with the Community
If you’ve ever lived in a small town, then you know the communities there can be extremely insulated. As such, it’s imperative for any new business owner to make connections with other business owners, local officials, and as many consumers as possible. This goes double for out-of-towners. Breaking into a small community can be difficult –– at first –– but once you’ve achieved this, you should be able to develop a loyal customer base.
Tailor Your Message
As marketing and advertising methods have grown more sophisticated over time, businesses have managed to tailor their brand message to their specific customer base. And it’s only natural that companies operating in a small town should craft a brand identity that resonates with the locals. Hiring a few professionals who are familiar with the area can help you court customers effectively. Lastly, business owners may also consider reaching out for professional market research help from companies like Communications for Research, for instance.
Diversify Marketing Efforts
Marketing to a small-town audience is quite different to marketing to a national customer base. Therefore, traditional marketing techniques — like billboards, newspaper, television, and radio advertisements — can have a big impact on your sales numbers in a small town. However, it’s also a good idea for new companies invest in SEO and digital marketing. That way, new consumers will be able to locate your business and patronize it.
Focus on Service
It doesn’t take long for word to spread around a small town. While all businesses should make the customer a priority and adopt a customer-first mentality, small businesses in tight-knit communities must treat their patrons with special attention. Remember, companies that are located in big cities have a better chance of replacing customers over time. Businesses in little towns don’t have that same luxury. So make it a point to focus on customer retention at all times!