There is a big problem with many high-impact marketing solutions out there: you need to be on the Fortune 500 (or at least, the Inc. 5000) to afford them.

For example, a 30-second TV spot on the Super Bowl broadcast comes with a staggering $5.25 million price tag. Even a billboard ad can range from $5,000 a month in smaller markets, to more than $15,000 a month in cities like Boston, Chicago and New York. Sure, small businesses need to spend money to make money. But shelling out thousands — let alone millions — of dollars to generate visibility and brand awareness is not just an obstacle. It is a non-starter.

The good news, however, is there are some proven high-impact marketing solutions for frugal business owners who need to ensure that every dollar works as hard as they do. Here are some of the best — and most affordable — options and opportunities:

1. Mobile Advertising

Mobile advertising such as vehicle wraps offer the lowest cost per thousand impression (CPM) of any form of indoor or outdoor advertising. For a fraction of the cost of a conventional ad campaign, your small business can generate massive brand awareness and look like a large enterprise.

2. Referral Partnerships with Local Businesses

There is strength in numbers, which means you can boost your marketing muscle — but on a shoestring budget — by entering into referral partnerships with local businesses. For example, if you sell business signage like LED message centers, banners, office lobby signs, trade show displays and so on, then you can partner with a local property management firm. In exchange for recommending your solutions to their tenants, you can in turn offer their tenants special discounts. Everyone wins.

3. Pay-Per-Click Advertising

Pay-Per-Click (PPC) advertising like Google AdWords can be a highly effective way to get found on search engines. Just keep in mind that you need to understand how PPC works in order to reap the rewards. Otherwise, you could end up spending hundreds, or even thousand of dollars a day on “clicks” that don’t translate into customers.

4. Search Engine Optimization

Another extremely effective way to connect with prospective customers is through search engine optimization (SEO), which is an approach that utilizes on-site and off-site content to boost your “findability” for important keywords. As with PPC, make sure you know what you’re doing here or else your journey on the SEO landscape could be regrettable instead of rewarding. It’s worth working with a reputable SEO firm who will handle the details — and there are many to handle!

The Bottom Line

If you’re a disciplined spender and saver in your personal life, then it’s wise to translate this trait into your business life — not by denying your business what it needs to survive, but by ensuring that you make every dollar work as hard as you do. Applying any or all of the above marketing solutions will help make that happen, and ideally put your business on a long-term path to sustained success!

 

Everyone loves a great deal, but when it comes to cars, you’re not likely going to find one on a good sale like you might a new shirt. That means it all comes down to how you play the game. Here are our top tips for getting a great deal on your next car.

Do your homework

Of course, the first step is to do your homework before going into a dealers. Never ask a car dealer what their best price is. They won’t be truthful and if you haven’t done your homework first, you won’t know. When you have a car in mind, checkout the latest prices on used or new models online before you have a look in person. Go into a dealership knowing how much the car’s advertised price is. Always go for a test drive before committing, whether buying from a dealership or a private seller.

Preapprove financing

If you’re buying a new or used car it’s important to go into a dealership with preapproved financing in place. Of course if you’re a savvy shopper then we always recommend you buy used for a better deal and paying in cash as many private sellers will be happy for you to pay a bit less if the deal is made in cash. Of course, if you really need the financing, then make sure you go in with it preapproved, otherwise you won’t really know your numbers.

Shop around

There’s only so much you can do when it comes to negotiating with dealers. That’s why it’s important to shop around first at different dealerships, so you know just how much the car is worth. This way you can get a better deal by whichever dealership is willing to go with your lowest offer. Dealers are incentivised by the manufacturer to sell to customers that live within a certain area (their Prime Market Area) so you’re likely to get the best deal at the dealership closest to your home, however you still need to go in knowing your stuff.

Finalise your financing

Once there’s a deal in place, you’ll be sent to the dealerships finance officer. While the dealership will offer you financing, the loan you already got preapproved is almost always going to beat whatever the dealership is offering. While this is almost always the case, it can pay to ask for the best financing the dealership can come up with and compare the numbers.

If however, you decide to buy a car from a private seller instead, then it’s all about negotiating the best price. Of course a private seller shouldn’t be quite as skilled at haggling as a salesperson so you’re in a better position to counteroffer. They however, mightn’t be as in need of a sale as a dealer. While it’s a less structured process than buying from a dealer it can be more relaxed and is your best bet for getting the best deal possible.

 

Have you thought about the amount of money you’d like to save before the holidays roll around again? Or maybe for your emergency fund or a vacation? It doesn’t matter what your savings goal is, the number might seem a bit overwhelming. Attempting to determine where a few thousand extra dollars might appear can be tough. It can be easier when you break it down and find ways for you to save a bit at a time. Here are a few to get you started.

With Your Car

A car is a great thing to have, but it can also be expensive when you consider things like gas, insurance, maintenance, and repairs. You can save money on these things though. When it comes to gas, try using apps like GasBuddy that can show you where the cheapest gas near you is. You can save money on insurance when you get quotes from an online car insurance provider or two and make sure that you’re only paying for the coverage you need.

Coffee and Groceries

How much do you have in the budget for food and coffee? The chances are good that you might spend at least $5 – $10 each week at the local coffee shop. While that might not seem like much, over the course of a year at $10 each week, that’s $520…for coffee. Now, consider how much it would cost to make it at home.

When it comes to groceries, it can help to make a weekly written menu and then make your grocery list from that. Be sure to clip coupons, pay in cash so you don’t end up with interest for it on your credit cards, and only buy what’s on your list. The chances are good that your food budget doesn’t need to be as large as it is.

Save Online

Think about all of the money you spend online. There are browser add-ons like Ebates and BeFrugal that can get you cash back on your purchases. They’ll send you a check or pay you through PayPal each quarter for the things you’ve bought online. There’s another program named Paribus that scans your emails for any online purchases and when it finds lower prices, it will get you a refund for you for the difference. Also, if you’re an Amazon Prime customer, it can get you a refund when your orders arrive late.

Automatically Invest

Have you heard of Acorns? This is an app that allows you to make an investment – anything as little as $5 – a week, and even by rounding up your purchases to the nearest dollar. They then take that money and invests it for you. You can save as little or as much as you like, and this can really add up over the course of a year. This app is fully customizable so that you can set your own pace with saving and investing.

Some of these you’ve probably heard of and done but hopefully, you’ve found at least one that can help you on your saving journey.  

 

A lot of people are afraid of credit cards. There are countless horror stories of people getting way over their heads in debt by mismanaging them. But it doesn’t have to be this way. These are some tips for managing your credit cards in the best possible way.

 

Pay Off Your Balance Every Month

Credit cards are not free money. Too many people make the mistake of thinking that they can get by with just paying their minimum balance each month. While this is technically true, it’s going to end up hurting you in the long run. You’re paying a high interest rate on your credit card balances. If you don’t consistently pay these down, you’ll end up owing a lot more than the cost of your original purchase. As noted by Experian, it’s a myth that leaving a small balance on your card each month can boost your credit score. This does nothing to help your credit and will just cost you in interest payments.

 

Use Them to Pay for Essential Purchases, Not Impulses

It’s easy to use your credit card to pay for things. All you need to do is swipe it, and boom; you’re done. The problem with this is that it encourages unnecessary spending with consumers. Credit cards a great payment method for things that you’ll need to spend money on regardless—such as utilities or insurance payments. This is because you’ll get rewards for using your credit card. But you can quickly get into trouble if you start using your cards for things that are more impulsive than necessary.

 

Don’t Skip Payments

Skipping your credit card payments isn’t going to help you. This will only make your financial situation worse if you’re in a bind. It’s better to make a minimum payment on a card than to skip altogether.

A few things will happen when you miss a credit card payment. You’ll likely be responsible for a late fee, as well as extra interest. Doing this can also put a ding in your credit score. It’s a good idea to set up an automatic payment method for your credit card. This will ensure that you’re at least making the minimum payment each month, which will help you avoid the issues associated with missing payments.

 

Get Help If You Need It

It’s not uncommon for people to lose control of their credit cards. Such easy access to credit is sometimes too much to handle for consumers—especially people who are new to managing their personal finances. It’s a good idea to seek help if you find yourself in trouble with your credit cards. Working with a debt negotiation or settlement company is one of the best options for fixing your credit card debt. Freedom Debt Relief is one of the most respected names in this field. They’ve helped countless people regain control of their financial situation by working with lenders. Check out Freedom Debt Relief reviews to see what happy consumers are saying about their experiences.

 

Don’t Use Too Much of Your Credit Limit

Using a credit card is a great way to build your credit—assuming you do it responsibly. However, even if you’re paying down your balance each month, it can be detrimental to your credit if you use too much of your spending limit. This is called credit utilization, or how much you actually use of your available credit each month. Most experts say you shouldn’t go above 30 percent of your total available credit.

 

Look for the Best Possible Rewards

Rewards are one of the most important aspects to consider when shopping around for credit cards. Cash back is going to be useful to all people. However, you should also look for cards that provide specific benefits for things you’re going to spend money on anyway. People who do a lot of travelling might want to get a card that provides high rewards for airline miles. No matter what it is, try to maximize your rewards by looking around for the best cards.

Credit cards can be super beneficial, or highly detrimental, to your life depending on how you use them. Staying on top of your debt, and not spending above your means, will allow you to reap the most rewards from your credit cards.