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I Hate Being A Walking Advertisement

By Frugaling 35 Comments

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Beats Headphones On-Ear Red

Recently, my laptop pooped out. The four-and-a-half-year-old computer had been through thick and thin. I had traveled the country with it, and even dropped a glass of soy milk into the keyboard. It helped me create graphics, write graduate papers, and start Frugaling.org. The device was essential for my new book, too.

Not having a computer sent me in a tizzy. I needed one for nearly everything I do from work to play to school. My book wasn’t finished either, and I needed a dedicated computer for proofreading and formatting. Immediately, I investigated my options and surprisingly sold my old, broken one for a tidy sum.

My previous computer was an Apple. The laptop was reliable considering what I threw at it. In an effort to be frugal, I looked at Google Chromebooks. Unfortunately, certain academic and work responsibilities would necessitate a real computer – whether Mac or Windows.

Considering resale values, reliability, build quality, and my own knowledge base, I decided to get another Apple. Because it was “Back to School” season, the company had a special sale. Buy a computer, get an education discount, and receive a free pair of Beats headphones.

Regularly $200, the headphones would be shipped with the purchase. When I agreed to the payment options and clicked order, I planned to sell the headphones. They would ultimately lower the real purchase price of the computer.

I ravenously opened the boxes. Despite everything I preach about immaterialism and anti-consumption, my computer was a necessity. There wasn’t another way for me to write, publish, comment, and work on Frugaling. And I was lusting over the product.

Then, in another box, were the Beats headphones. I left the box sealed – brand new and ready for auction on eBay or sale on Craigslist. As the days ticked by, that unopened box stuck out like a sore thumb. It begged to be open.

So, I did.

As I ripped the shrink wrap and took the shiny headphones out, I felt this guilt. If I’m supposed to be frugal, am I allowed to own Beats headphones? Furthermore, can I truly afford them if my budgets are still so tight? The frugal friend on my shoulder said, “you can’t afford this.” The baller on a budget said, “maybe you can.”

When I put the headphones on my head, I looked in the mirror and saw Lebron James suiting up for his next basketball game. I was a walking, listening ad for Beats.

With their iconic lowercase “b” logo on either ear and a red cord dangling down, I was embarrassed. The look, fit, finish, and advertisement-like design bothered me. I felt like a hypocrite. How could I spout frugally inspired words and wear these?

The next day I took the headphones to school. Everywhere I went, people asked about them. In fact, someone in the Iowa City community who struggles with homelessness that I’ve interacted with regularly approached me.

He grabbed ahold and said, “Wow, nice headphones!”

When I heard that, I felt shame. How can I walk around with these bulky Beats that flash status in the face of those with less? How can I reconcile the decision to keep/accept flaunting $200 sitting on my head, while he struggles to find shelter?

In these moments, I think many people ignore this dissonance. They rationalize their ownership by stating that those with less get what they deserve. This is our capitalistic society working as it should.

For me, I balk at symbols of excessive wealth. These are unnecessary reminders of classism that pin rich against poor – privileged against disenfranchised. I don’t need to look like Lebron James walking to game time. Likewise, I don’t need to look like I’m better than anyone else – because I’m not.

But is there ever room for something like this in a frugal lifestyle?

What would you do? Would you keep the brand-assailing Beats headphones or sell them off?

Filed Under: Save Money Tagged With: Apple, Beats, Class, classism, Computer, Headphones, homeless, Homelessness, Income, Materialism, money, Privilege, Technology

The Hilarity Of Rarity

By Frugaling 5 Comments

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Diamonds. Photo by Kim Alaniz/Flickr

“Insanity in individuals is something rare – but in groups, parties, nations and epochs, it is the rule.”
–Friedrich Nietzsche

Expensive things are expensive, not rare

Blast your headphones. Blare the bass. Feel the vibrations reverberate through your skull. There’s no limit with Beats by Dre. You’ll pull them off before you reach their volume limit. Plus, they come with a classy little “b” on the side. You can walk, sit, run, fly, drive, and stand while advertising your brand awareness. Flaunt your auditory know-how right on your head. Just don’t look at the price tag for these headphones. They’ll cost you about $200-300 for a pair, but only cost $14 to manufacture.

Feel that torque pulverizing your spinal cord like a belly flop gone amuck? Yeah, that’s the benefit of an expensive car. See the smoking tires as you peel away from that red light? Yeah, you’re burning precious fossil fuels and aiding the world on its campaign to melt the poles. How fast is your 0-60? Yeah, you’ll be the fastest around in the Ferrari LaFerrari. You get all this for the low price of $1.3 million. Get yours today — they’re rare!

Diamonds are a girl’s best friend; at least, that’s what the movies/commercials say! Save room on that ring finger for the biggest rock affordable. Whether questionably procured or straight-up from conflict zones, diamonds can be yours. Despite being hugely manipulated and controlled by oligopolies, you can find these at your local stone store. Supply is limited (by design)!

What makes something rare?

The definition of “rare” includes words like uncommon, unusual, and unusually great. Unfortunately, the word has been perverted into a capitalistic, pro-consumer line. The word’s true value has been emptied, cashed in, and abused by corporate giants. They’ve stolen the word – appropriating it for their own profits.

From art that puts a clever 1 of 100 (1/100) number on the bottom to limited-edition, gold-plated Apple Watches to limited-production Ferraris, we live in a world that finds rarity in everything. What an oxymoron – rarity in everything!

Perceptions are essential. Items of greater perceived rarity are lusted after and purchased for tremendous margins. We crave that which another cannot have.

The diamond industry artificially manipulates supply to affect perceived rarity. They buy up everything can they find, squash competition, and throttle a market. It’s entirely artificial.

We must re-evaluate rarity

We are struggling under a curling wave. The light is blotted out. Oxygen is low. And when we look up, we can’t tell if it’s the seabed or sky. Our senses have been manipulated for too long.

This is the hilarity of rarity: we experience vertigo to this perversion of rarity. Capitalism teaches a fundamental lesson: more expensive goods are “rare.” But we need to stop letting companies set the bar, agenda, and price of rarity. We need to empower ourselves, and destroy these twisted messages.

1. Rarity won’t be found in a material good

Take the aforementioned examples. Companies know how to frame a photo, pose a model, and sell you whatever they want. Material goods are not rare; in fact, they’re everywhere. The “rare” Ferraris are only a carefully constructed marketing ploy to make us buy more.

Let’s get fed up with this trickery. These companies are manipulating us. How long will we let them purposely confuse our natural understanding of rarity for their own gains? I say we end today.

2. Rarity won’t cost you a thing

It’s rare to see someone pull over in their car and stop for a lost dog. It’s rare to see someone sit next to a homeless person and hear his or her story. It’s rare for people to reflect on their privilege and be humbled. It’s rare to feel truly content with a career.

Unlike something with a price tag, these rarities are worth your time. By choosing to pursue life’s rarities rather than Apple Inc’s, you’ll suddenly realize what you were missing. It’s time we say goodbye to petty price tags and open our hearts to the people around us. Let’s make some rare moments, together.

3. Rarity won’t be advertised

Walk out your door, and you’re sure to encounter the walls and screens painted with advertisements. It’s sanitized and approved. It’s primped and primed. It’s made to make us buy.

Nothing advertised is needed. Think about it briefly, and you’ll realize you never see marketing campaigns for air and tap water (aside from clean air and water). Companies know that there aren’t profits in these basic resources – true needs. They’ve moved on to the unnecessary.

In the movement to re-evaluate rarity, we must carry this message with us every day: rarity won’t be advertised. Rarity is out in the world, away from this screen. Go make it happen.

Filed Under: Save Money Tagged With: Advertise, advertisements, Beats, Cars, Companies, Consumerism, diamonds, Ferrari, Marketing, rare, rarity

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