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Should You Write For Free?

By Frugaling 20 Comments

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Should You Write For Free

Over the last ten months, I’ve written around 175 articles of varying quality and length. Looking back on this time and effort, I’m astonished that I got through writer’s blocks, time constraints, and various personal/professional issues to keep publishing. As I quickly approach a year of Frugaling, I wonder if I should adopt the “writer” identity. It’s humbling and anxiety provoking, as I question what makes a writer.

When does one become a writer? How much should be published? What degrees/professional experience must one collect? How much money should one make? What hoops must be hooped?

All I know is that people in my life — friends, family, and other writers — are telling me that I’m well on my way. This writing journey is not simple; rather, it contains a variety of choicepoints. One of the biggest forks in the road for writers is to write pro-bono (without commission) — otherwise known as guest blogging. That brings us to the question of the day: Should you ever write for free?

Build and diversify your audience

When you have no audience, brand, and/or name on the Internet, it can be supportive and constructive to write guest articles. If you’re just launching a new website, potential readers don’t know your voice or content. Well established websites can feed incredible amounts of traffic your way, and suddenly you have diversified your early audience.

Writing is potentially one of the strongest meritocracies today. You don’t have credibility–you build it. When offering up a free guest article to another website, it’s advantageous to have a little collection of articles for new readers to see in the beginning stages. These should be strong and exemplify what they could see in the future. This is the sweet spot for new traffic and subscribers. You will gain credibility.

Early days are characterized by single and double-digit days, where it can feel pointless writing a new article. The motivation wanes and many stumble here. The traffic of a guest article is tremendously reinforcing when starting a website. Having a big influx can encourage you to persevere.

Potential opportunity to move from free to freelance

A few months into writing I reached out to a writer in the personal finance community. As a top representative of this niche, I asked him for some writing advice. He made an offer I couldn’t refuse: write a strong guest post and then we’d see about freelance writing opportunities. I immediately said yes.

I wrote my one and only non-paid story, benefited from a little boost in traffic and was offered two, paid articles at 10 cents per word. Suddenly, my free went to freelance in the span of an article. These offers do happen, and they’re essentially trial runs as you build your voice, writing resume, and experience. The important aspect was the early disclosure that this could turn into a regular spot. Without that declaration, the offer of a free article would’ve been less interesting for me.

One of the most important pieces wasn’t the money or coverage; instead, it was this blogger’s advice and experience. He taught me beginning social networking skills and carefully critiqued my writing. He was an experienced editor who gave me priceless information about what succeeds online. I should’ve been paying him — heck, many people do!

What are you worth?

NOT long ago, I received, in a single week, three (3) invitations to write an original piece for publication or give a prepared speech in exchange for no ($0.00) money. As with stinkbugs, it’s not any one instance of this request but their sheer number and relentlessness that make them so tiresome. It also makes composing a polite response a heroic exercise in restraint. — Tim Kreider, NYT

The preceding quote is from a writer that regularly gets paid for his words. He found that many people assume that good writing can be done for free. Many people take that for granted and ask him to share his wisdom for nothing. Tired of the countless asks, he decided to write a scathing critique of this ineloquent demand for more free stuff.

If you’ve been writing for years, I’d be cautious giving away your ability. If you’ve built an audience, being asked to write for free can be insulting. If you’ve honed your editing ability, another person’s perspective may be frustrating. Point is, writing a free, guest blog isn’t for everyone and it frequently comes down to timing. Where are you in your writing career and how is your website performing?

Honestly, the question comes down to your worth. Writing a strong guest post takes time away from other aspects of your life — things you could be doing. Writing 700+ words could take hours. Giving away this time doesn’t come easy for me, and I’d discourage anyone to jump at these free writing opportunities with glee and benevolence for website owner.

Strike a balance and be demanding

Writing is a difficult craft with countless critics. I frequently screen and censor comments that lambast guest authors’ and my work. It’s painful to hear the hatred and tests of ability. It hurts to hear some anonymous person rip out your soul, spit on it, and cast your work aside. There are many judgments, and few answers about the power of your work.

Early in your writing career, guest articles for other sites may build and diversify your audience. Secondarily, they may help you write better content through editing and feedback sessions. There are real reasons to share freely and write without payment in mind.

Strike a balance, and gain that traction that makes you desirable. Just know you’re worth more than $0 — I can guarantee that much. Eventually, you must demand more for your work, because you are worth it!

Some further reading on free writing (there’s a significant debate about this):
Tim Kreider: Slaves of the Internet, Unite!
Matt Cutts: The decay and fall of guest blogging for SEO
Matthew Yglesias: People Writing for Free on the Internet Is an Enormous Boon to Society

Filed Under: Make Money Tagged With: Blogging, Free, freelance, guestblogging, writer, Writing

I Am Stefanie OConnell, Founder Of The Broke And Beautiful Life, And This Is How I Work

By Frugaling 15 Comments

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h5My grandparents were storytellers. I could sit down with any of them and become engrossed in their words. I loved their insight, experience, and thoughtfulness. That love of learning about others continues, and now I’ve been spending some time interviewing the best of the personal finance community (like the founders of Budgets Are Sexy and Modest Money).

Surprisingly, it’s a tight-knit group of writers and financial experts. Some are certified financial planners, while others (like me) are experts in another field. The latter feel like the Supermen of the personal finance world: regular employees by day, financial bloggers by night.

Today, I have the privilege of interviewing one of the top financial bloggers, Stefanie O’Connell from The Broke and Beautiful Life. Her work has been featured around the top personal finance sites, and even on Frugaling. Here’s my interview with her:

What inspired you to begin TheBrokeAndBeautifulLife.com?

Oh, lots of things:

  1. I spent the first several years of my acting career on tour where we would get a per diem for housing, food, and other day-to-day expenses. My goal was not only to live entirely off that modest allowance (rather than dipping into my salary), but also, to save as much of the per diem as possible. Unemployment is an inevitable reality in the acting world. Every job ends, I knew that going in, so I prepared accordingly. By implementing this strategy, I learned lots of ways to scrimp and save that I felt I should share.
  2. Some actors are terrible with their money. I knew it would make for an uncomfortable working environment if I walked up to them and told them they were being stupid with their spending, so I decided to write about it instead.
  3. I heard so many stories about actors in Broadway shows who were left with zero savings when the show closed because they had inflated their lifestyle so much during that time. (The minimum salary for an actor in a Broadway show is $1,807/week; yep, that’s some serious spending).

All in all, I just wanted to spread financial literacy in the acting community. If anyone needs to know how to budget well and make money last, it’s actors.

How did people (friends, family, etc.) react when you first started?

I’m not really sure. I think people may have been skeptical because they knew I was a “theatre person.” I don’t think anyone ever expected me to make a career writing about money.

What was your experience with design, code, web work prior to starting your site?

The Broke And Beautiful Life Screenshot Website
Screenshot of TheBrokeAndBeautifulLife.com

Zero! I started out on a free blogger template. After toying around with that for a year I decided to get a logo, hire a designer for the site, and setup self-hosting. As soon as I made that financial commitment to the blog, I suddenly felt committed to myself as a business owner–I needed to make the investment worthwhile.

What advice would you give to those thinking about starting their own site?

Two things:

  1. Define what you want from creating your own website. Are you looking to start a business? Are you looking to have a hobby? Do you want to use it as a portal to market yourself or your service? Are you looking to make a lot of money? Clarifying your goal for the site will help guide a lot of your initial decision making.
  2. Embrace your YOU. When I decided to transition to a self-hosted site, I hired a blog coach to help me figure out where I wanted to go with it. After talking to her for five minutes she said, “I’ve read through your entire site and I didn’t know until just now that you were an actor.” I had been afraid to pigeonhole myself and make myself irrelevant to non-artists, but the truth is, it’s my perspective and experience as an actor that sets me apart from all the other finance sites out there. Heck, that’s why I started writing in the first place!

How do you make money from your site?

While I make a fair amount of money blogging, it’s mostly from freelance writing (hire Stefanie!). My blog has served as a kind of active, online portfolio/resume to get me jobs writing for other websites.

Going forward, I’d like to generate more from the site itself through affiliate income and direct advertising. I’ve got a little bit of that going on now, but maximizing that earning potential is definitely my next big goal.

What do you think you’ve learned from your readers and fans?

I am a huge fan of alternative perspectives. Reading through the comments on each of my posts is always exciting and enlightening. I truly value the different opinions I come across, even when I don’t agree.

How can somebody in lower incomes best overcome financial hurdles and prosper?

Everybody has challenges, some of us more so than others, but the steps for overcoming them are universal: S.M.A.R.T. goals coupled with defined action steps. Chances are, you already know what you need to do, as Nike says, “just do it.”

Brooklyn-Bridge_Park-1

Who are your financial role models?

Honestly, it was Suze Orman who really got me interested in my finances. I read her book, The Money Book for the Young, Fabulous & Broke, and I was hooked; not necessarily because she had some life changing techniques or advice, but because I found her engaging and interesting. That’s what I hope to do with my blog, engage people enough that they want to take control and learn more.

What personal finance sites do you read?

I once tried making a list of all the blogs I read on a regular basis and it just got to be too long. Somewhere between 50-100 (maybe more), and they’re all fantastic in their own way.

What else would you care to share with the readers of Frugaling?

One of the big messages on my site, and one that you’ve undoubtedly heard before, is balance. I’m all about pursuing dreams, while earning income, saving for the future, and living in the present. You can have it all if you’re willing to prioritize. I don’t do the daily latte, but I’m going to Europe next month. It doesn’t feel like a sacrifice when you’re thinking about the big goals.

Want to read more interviews like this one? Read the entire interview series here!

Filed Under: Interviews Tagged With: Acting, blogger, broke and beautiful life, freelance, Marketing, money, New York City, NYC, Personal Finance, readers, site, Suze Orman, web, wordpress, writer

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