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Be Your Own Brand Ambassador, Not Someone Else’s

By Frugaling 13 Comments

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Buy things you don't need with money you don't have to impress

Please don’t make me wear the banana costume

My first job was for a smoothie company. I worked that summer selling overpriced juices of all sorts. One day they asked me to put on the infamous banana costume. I could immediately feel my face redden with embarrassment. I dreaded the outfit, and couldn’t understand why the company dressed employees like this and traipsed them out into the blazing summer heat to give away samples.

I was a lowly employee and only 16-years-old. I pretended to embrace the outfit and marched out the doors. I walked along the sidewalk, as passersby laughed and mocked me. It was the height of my acne days, too. My was face reddened and cracked from medications. The banana outfit framed my puberty perfectly. Then, a friend from high school strolled on by and took a picture of me. I was mortified.

A logo was emblazoned onto the banana costume, along with the polo shirt I wore underneath. The smoothie company owned space on my body, and I hated it.

Brand ambassador programs pay you to promote

When I entered college, I noticed numerous job opportunities to become a “brand ambassador.” These positions afforded students a little spending money to promote companies on campus. Marketing realized a simple idea: peers sell product better than television and Internet ads. If you can buy the peers, you have explosive earnings potential.

Both Amazon and Apple, for example, have brand ambassador programs. Oftentimes, their students are required to hold campus events, meet with administrators, and directly appeal to students on campus. They’re are expected to wear merchandise to represent the brand, use the hardware, and promote the products every chance they get.

These people get paid to use and advertise products they would already love! Then, companies benefit from greater revenue and influence on campus. It’s a win-win for companies and ambassadors.

Many of us market for free

Most of us are brand ambassadors for free; in fact, we pay companies to advertise for them. The bitten Apple logo beams brightly throughout many classrooms these days. It cost me thousands of dollars for the pleasure to share that brand.

People casually display their affinity, and few notice what they’re doing. Sperry Topsiders are paired with Ralph Lauren shorts and a Lacoste polo shirt. It’s easily a $300 look that feels like a walking billboard for spendthrift teens and college students.

iPhones are close at hand, and the iconic white headphones are jammed into ear canals. The world is dampened, but our senses are constantly exposed to others’ purchases. Ugg boots used to be everywhere — they’ve been replaced by Hunter rain boots. Both have well-positioned logos at the heel. Anybody walking behind them could see what they should buy next.

In wealthier places — whether college campuses or metropolitan areas — products are meant to be aspirational. Companies work tirelessly to frame their wares as synonymous with success. To wear and promote a brand is meant to be special — only afforded to the few.

Diesel, Armani Exchange, Coach, Gucci, and countless others are made “cool” by a society that accepts and loves brand ambassadorship. We just can’t help it! We’ve been socialized to appreciate the “unique” — logos just help us buy them faster.

Shed the logos and brands

I don’t want to be a walking billboard anymore. I don’t want people to ask me what brand I’m wearing. I don’t want people to be inspired by what I wear, and buy similar. Strangely enough, I’m also wired to feel flattered by their interest. Quite a conundrum.

Over the last couple years, I cleared out my closet of many aspirational and brand name clothing with gigantic logos. I don’t want to be someone else’s brand ambassador — especially without a regular paycheck. I want to be my own brand ambassador.

I want you to get to know me — the person within the clothes. I want you to meet me, not a terrifyingly large logo of a horse carrying a polo stick. More importantly, I want to see who you are. So, cover up the logos, rid your closet of excess brand stamps, and find your own look.

Filed Under: Minimalism, Save Money Tagged With: Amazon, ambassador, Apple, brands, buying, Consumerism, iPhones, logos, Wealth

Do You Care What I Wear?

By Frugaling 28 Comments

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Do You Care What I Wear? Society places inherent value on what we wear every day. But is anyone paying attention if I wear the same thing?!

The first time I “dressed up”

It was the homecoming dance in my freshman year of high school. There, I learned that dressing nicely would beget compliments; a simple conclusion, that would shape my purchases going forward.

Before that dance, I was a t-shirt, hoodie, and jeans guy. Afterwards, almost overnight, I embraced layers and logos. I lobbied my parents to pay for Abercrombie & Fitch, Hollister, Gap, and anything that my high school brain felt was “cool.” The bills stacked up… for them.

Increasingly, I loved bold colors and designs – embracing pinks and purples despite social stigmas. The compliments flowed from nearly everyone around me. Many of the opposite sex encouraged me, and noted my changed wardrobe.

The “dapper” dresser

It’s now about 12 years from that fateful moment. As I aged, my tastes changed and I discovered H&M, Express, and Macy’s. And yet, for years, I was on this prescribed rat race to look better, fresher, and wealthier.

The latter was a powerful realization over the years. Quite simply, our culture aligns clothing style and brand with power, money, and achievement – regardless of reality. The better I dressed, the more others noticed.

Imagine being in a bar or club and seeing someone in a ragged t-shirt, overgrown beard, and faint body odor smell. You’d assume that individual is from a low-income level. Trim the scruff, polish the shoes, and button up that shirt, and that same person becomes a successful businessman.

Minimizing my closet and loving it

Over the last two years, my clothing purchases have slowed. And nowadays, I don’t have a clothing budget. I rarely buy anything. I’d rather put my hard earned money in future savings and investments.

Since my frugal journey started, I’ve sold clothes, donated, and taken great care of what I currently have. The clothing that I currently have is important to me; not because I’m worried about it getting damaged, but because I don’t need anything more. My wardrobe is “complete.”

Generally, my day-to-day wardrobe consists of casual-formal clothing that’s appropriate for a work environment. The important part is that it needs to be flexible and comfortable, as I run in the clothes from school to work and back. My wardrobe does just that.

A wardrobe worth repeating

Through laziness and busyness, I was pushed to simplify my workday wardrobe. In these colder winter months, I’ve opted for more sweaters and colored jean/slacks. Still, I tried to vary what I was wearing… until recently.

These days I’m opting for a more efficient wardrobe: grabbing yesterday’s clothing. It’s not like I do this every day, but I’ve grown more accepting of uniformity in my outfits. The creative, “dapper” dressing is more frequently reserved for weekends.

After reading this article, some might be inclined to suggest that I’ve let myself go. Maybe, but I’m learning something in the process. As I’ve shifted to this repetitive wardrobe, I expected people to notice, complain, and/or question my decision. Last week I wore the same pants 4 days in a row and a sweater 3 days during the week. Nobody noticed (or mentioned it). Nobody!

Expanding the experiment to one year

There’s a sexist double-standard about clothing: men can wear nearly anything and women are carefully criticized. If a woman were to wear the same group of clothes or article repeatedly, they’d be questioned. Largely, men are overlooked and free to wear abominable outfits.

One world where women are constantly criticized is television. The on-air anchors and talent can be harangued for wearing the wrong designer, looking unfashionable, etc. Meanwhile, men are free to wear whatever, again and again and again – without critique.

Karl Stefanovic did just that. This broadcaster from Australia decided he would wear the same suit every day for a year in solidarity with his fellow female co-host. Nobody noticed.

Benefits of embracing a minimal, repetitive wardrobe

My high school and college days were fraught with an insecurity that prompted me to spend. I was desperate to fit in enough, and stand out with my wardrobe. I wanted people to notice me; to be unique enough, but not alone. My wallet suffered over the last 12 years.

Now, as I’ve slowed my purchases and become more minimalistic, I’ve learned some important takeaways.

1. Buy what you love, sparingly

Fundamentally, I’m buying less than ever. I don’t peruse catalogs, storefronts, or websites for the “latest” trends, designs, and brands. By avoiding these outlets that subtly market their latest styles, I don’t have the same urge to buy.

When I do find something, another item must be ready to depart. I’m no longer interested in amassing clothing. Everything must be functional, practical, affordable, and regularly worn. Otherwise, it’s just a waste of space.

I’m not advocating for people to embrace naturism or 1984-like uniformity. Buy what you love, but do it minimally. When you do decide to pull the trigger, make sure it’s something that will stand the test of time (from trend and wear).

2. Sexism, classism, and other cultural norms

I was chatting with a graduate student about his job. He mentioned that he has to wear a suit and tie once a week for business meetings. If I wore a suit and tie to my work, I’d be laughed out of the homeless shelter and/or never receive clients. Dress reflects a microcosm of culture, and portrays an intention. This aspect isn’t — by itself — a bad thing.

Although, clothing choices often become a point of criticism. What we wear can sometimes contribute and perpetuate a classist and sexist society that expects men and women to look certain ways.

Let’s buck these cultural norms that become expectations, prejudicial boxes, and prevent acceptance. Diversity should be embraced.

3. The efficiency chosen by experts

This last week I felt a freeing sensation that comes with efficiency. We are regularly flooded with choices throughout our day. What should I pack for lunch? Should I cut my toe nails? Which shirt and pants should I wear? Heck, look at the toothpaste and shampoo aisles! Try to find your one favorite.

The fewer extraneous choices made, the more we can focus on what’s important. I felt that by wearing the same thing. Just look at two terrific examples: Steve Jobs and Mark Zuckerberg.

Steve Jobs would constantly wear a “uniform” of sorts. He wore a black turtleneck, blue jeans, and some sort of tennis shoe. He drank SmartWater on stage — nearly every time. His life worked through routines; yet, it allowed for creativity where it mattered.

Mark Zuckerberg isn’t as repetitive as Jobs was, but he does tend to embrace a more casual style of t-shirts and hoodies. As one of the richest people in the world, he can do whatever he wants. He can set his own wardrobe expectations.

With both men, they minimize the time and cost of more fanciful clothing. It’s clear that focusing on what’s comfortable made them more capable. Additionally, that they could save time every morning throwing on what they know.

Filed Under: Minimalism, Save Money Tagged With: Clothes, Clothing, fashion, logos, minimal, Minimalism, trends, Wardrobe, wear

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