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I Deleted All The Ads. Now I Regret It.

By Frugaling 41 Comments

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The last two months have been tough. While crafting my dissertation proposal and beginning to finish my Ph.D., I’ve tried to maintain Frugaling and prepare for career plans. Balancing everything has been difficult; thankfully, writing on this site has been a wonderful respite from my normal obligations.

Frugaling has always been for fun. See, I established this site as a creative outlet, break from academic writing, and source of additional revenue. It was never a charitable writing endeavor; albeit, I wanted it to be for good. In the process of writing about my journey to zero debt, I did pretty well for myself. I hustled and was rewarded for it. I paid off five figures of debt in no time.

Eventually, as the site aged and my debt waned, I started to question my values and decision to advertise. With the release of my new book in August, I thought it might be an opportunity to censor the ads. I took a gamble and deleted them.

In the place of ad revenue, I decided to rely on donations and book sales. It never made up for lost ad revenue, but it made a difference. Without those pesky intrusions, I felt free to talk without shame, fear, or question. Heck, I even wrote some scathing critiques of advertising since then!

Cleaning up my site from advertising made me feel good. I felt like I was honoring a value to reduce the urge for consumption. Unfortunately, revenue soon petered out. Despite growing traffic to the site, the revenue continued to plummet. What used to be a stable side hustle, which helped me save and earn despite a tiny graduate student income, was now non-existent.

Over October and November, I paid careful attention to the earnings, and now felt pigeonholed. I had railed against ads, and yet the business might be unstable and unsustainable without some extra revenue from visitors. Perhaps I had gone from one extreme to the other too rapidly?

This week, I reached out to other bloggers and friends to talk about this revenue problem. Most all of them recognized the need and importance to earn something for all the writing and extra work. Simultaneously, they seem to empathize with the wonderful ideal of going ad free. I admire people like Joshua Becker, who go without ads and potential revenue. But I entered an unstable level of revenue for Frugaling. Deleting these felt freeing and exhilarating in a new way, but the revenue loss didn’t allow me to save and earn.

Recently, I talked with a blogging friend of mine about this conundrum. I finally expressed the crux of the matter: I have two values, which are precariously unbalanced right now. One states that I should go ad free and resist anything that potentially encourages consumption. The other focuses on the very real need to earn some revenue from what I do here. Despite trying, donation buttons and book sales haven’t filled the gap.

One value is fulfilled while the other wanes. What’s the solution for this imbalance? This puzzle has led to a surprising number of doubts, questions, and nerves. I’ve felt guilty thinking about backtracking and placing the ads back on the site. I’ve felt nasty about engaging in affiliate marketing. And I don’t have time to create a class, campaign, or course that could potentially bring in additional revenue. School must take priority, but Frugaling shall be an integral, secondary part of my life.

For now, I’ve decided to bring back the ads. They’ll be basic Google ads, which won’t distort my voice or manipulate what I decide to promote. These ads aren’t my favorite, but in an effort to strike a balance between making money and reducing consumption, I’m taking the middle path.

Because of this backtrack, I’ve refunded and repaid everyone’s donations, too. Although their support was deeply appreciated over the last two months, I would feel slimy keeping them. As readers of Frugaling, I’d love to know what you think about this decision. Your support and readership is what keeps my site going. Thanks for listening.

Your friend,
Sam

Filed Under: Make Money Tagged With: ads, Advertise, advertising, frugaling, Google, Marketing, money, revenue, Writing

Looking Back At 2014

By Frugaling 5 Comments

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Fireworks photo by Scott Cresswell
Photo: Scott Cresswell/Flickr

This holiday I had the fortunate opportunity to celebrate Christmas with my family and New Year’s Eve with lots of old friends. I couldn’t have asked for a better few days. And now, with 2015 upon us, I wanted to take a quick look at the triumphs and highlights of 2014.

More visitors and pageviews

It was an incredible year for website traffic and visitors. There were over 330,000 visitors and nearly 500,000 pageviews. Incredibly, one of my articles went viral. I never really knew what that meant until I saw over 1,000 visitors on my site at one time. Frugaling became so busy that I couldn’t edit, visit, or change the site!

When I first started the website I questioned whether anyone would read it. And if anybody did, I wondered whether it would just be my mom and dad. In my first year, I constantly thought about my audience and building a following. In 2014, I shifted this priority to publishing regularly and meeting a certain journalistic standard.

It’s not that building a following isn’t important, but I realized I was concentrating in the wrong areas. The old adage of “Content is king” is true. By publishing thought-provoking articles and seeking debate, the traffic grew naturally.

More revenue, momentarily

At the beginning of the year I was making staggering amounts of money. Frankly, I wasn’t sure how to talk about it. In both January and February, I made over $5000 per month. With that kind of money, I was able to pay off my student loan debt in record time.

From the very beginning of Frugaling, I knew that I would try to make a little side income from the site. I never expected to make enough to pay off the loans. But it all came at an ethically dubious cost: hawking affiliate banking products. I never felt completely satisfied or confident in sharing about these products, as many suffer tremendously from easy credit opportunities. Credit debt can be nightmarish, and lead to the illusion of “success.”

Over time, the revenue began to fall. Affiliate companies reduced commissions until they were a small fraction of what they once were. Eventually, they pulled individual cards and requested that I constantly update marketing points. I felt tied to another job — one of updating and tidying up credit companies’ messages. The aftertaste was unsettling. Out of this discontent, I decided to pull the remaining articles about credit card companies. Maybe at some point later, I’ll revisit it, but with my debt paid off, I don’t feel desperate enough to be hawking these products.

Top articles from this year

I was repeatedly humbled by the amount and quality of visitors this year. People increasingly participated in the comments section and shared via social networking. It was a pleasure to be able to write with this audience in mind. The following are the top 5 most popular articles from Frugaling all year:

  1. Destroy The 40-Hour Workweek
  2. 5 Tricks To Save Money At Starbucks
  3. Too Poor To Protest: How Income Inequality Silences Your Voice
  4. Debt Is The Illusion Of Success
  5. 8 TED Talks That Will Inspire You To Become A Minimalist

Most popular referrers of traffic

When people start blogging and writing, they often ask me where traffic comes from. It’s both a simple and difficult question to answer, as visitors and readers come from all parts of the globe — finding your site in different ways. Sometimes word of mouth and personal recommendations lead to the most pageviews. Sometimes sites like Reddit and Facebook are best for viral sensations. The following are the top 5 referrers of traffic to Frugaling in 2014:

  1. Reddit
  2. Facebook
  3. Twitter
  4. Becoming Minimalist
  5. Hey It’s Free!

A special thanks to you, my reader!

2014 was a standout year for me. Graduate school has been challenging, but I’ve been able to keep writing articles and participating in the personal finance world. It’s been an honor to share my voice with you, and receive your support.

Thank you for making this an incredible year, and I hope you’ll follow along in 2015!

-Sam

Filed Under: Make Money Tagged With: 2014, annual review, articles of the year, Income, money, pageviews, Personal Finance, revenue, social networking, traffic, Visitors, Website

July 2014 — Monthly Income Report

By Frugaling 25 Comments

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Less is more. Incidental Comics.
Credit: Incidental Comics

Important: My preamble before profits

Despite being a personal finance website and blog, I’ve hesitated to regularly provide specific earnings. Each time I’ve shared writing revenue — at 6 and 12 months — it’s taken me some time to deliberate whether I should. My revenue isn’t everything, and frankly, it’s been steadily declining since last summer. But while I made less revenue, I saw more traffic — the important metric to me.

Many personal finance blogs share their earnings on a regular, monthly basis with their readers. My fear in regularly doing so may come from an irrational place, but I worry that sharing this information is like eating junk food; the syrupy sweet taste goes down easily, but it has a vapid nutritional value. Do public displays of revenue help those that follow this site? Would love your input!

While keeping these questions in mind, I’ve decided to write about last month’s earnings, analyze the data, and provide forward-looking goals. Hopefully, you can take this information and let it inspire you to reduce your debt and meet some of your own financial dreams. Maybe you’ll start a blog of your own!

July 2014 Income Report

This month I truly learned what it meant to have an article go viral. Shortly after publishing “Destroy The 40-Hour Workweek,” the site quickly received the most incredible response ever. Google Analytics data showed that there were over 221,000 pageviews because of this tremendous social networking surge. Obviously, the increased traffic affected my income for this month, too. Most of this is reflected in an incredible spike in Google AdSense earnings.

LinkOffers Affiliates
$416.00 (Down $200 compared to last month)

Affiliate sales led the way. My most popular articles that lead to commissioned sales are the Barclaycard Arrival and US Airways credit cards. Unfortunately, sales have steadily declined in recent months; likely, due to a combination of search engine optimization (SEO) problems that were caused by server problems. Also, referral rates have been in decline, which means that each sale equaled fewer commissions.

Google AdSense
$247.95 (Up $204.49 compared to last month)

As I mentioned earlier, Google AdSense had a huge spike in revenue that was largely attributable to my viral post. Click-through-rates did not change by much, but the surge led to more clicks and impressions. I recently added a couple videos to YouTube and used one of them in an article about moving from my old apartment. While miniscule, the ads on YouTube are contributing to my earnings.

Amazon Associates
$1.13 (Negligible change)

There’s not much to say here. Amazon Associates is one of the most flexible and user-friendly affiliate networks. Moreover, it pays a fair amount for each item sold. When I linked to TurboTax during the tax season, I actually made about $200. But since then, it’s been pretty stagnant.

Total July 2014 Earnings: $665.08

Forward-looking statements

My main goal in starting this site was always focused on building a network and traffic stream. Money wasn’t the main motivator. But revenue from this website has changed my life forever. It’s given me an incredible lift in mood and gives me an outlet to share my thoughts. I’m truly honored to have visitors and followers. Your contributions fueled me to write more than I ever thought would be possible.

Going forward, I want to build on my fundamental desire for traffic. I’d like to increase subscribers via email (please sign up!), more frequently engage with Twitter followers, and find ways to integrate Facebook with the site. Whatever money follows would be a wonderful thing, but hardly the sole, motivating factor to this site.

The other piece that I want to begin including on Frugaling are book reviews. Anything that has to do with money, finance, and stock markets, I want to review and share with you. Hopefully, it can be a quick way for you to stay informed about complicated financial matters and offer me an opportunity to do something I love: read.

Thanks for viewing my report. If you have any recommendations, questions, or comments, please leave them below. I love nothing more than helping another person make their goals come true! Best of luck!

Filed Under: Make Money Tagged With: ads, AdSense, Amazon, Blog, Blogging, Google, Income, LinkOffers, Make Money, Online, revenue, Writing

How Much Can Bloggers Make?

By Frugaling 21 Comments

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How Much Can Bloggers Make? Do you want to be a blogger too and earn money? Find out on this post how much can bloggers can make! #Blog #blogging #makemoney

To publish or not to publish, that is the question

I debated whether I should publish this article for two months. I talked to friends, family, acquaintances — all have given me different responses. I tweeted to fellow personal finance bloggers, too. Everyone had a different answer.

Frankly, I’m nervous to share this article. Unlike my weaker points and budgetary failures, this article is a highlight. It was easier for me to write and confess my student loan debt to you all, but successes are more difficult to share — ironically.

After much consternation, I decided I’d finally publish an answer to a big question I’ve been getting: “How much can bloggers make?” Or, more specifically sometimes: “How much did you make, Sam?”

Even as I type these words, I’m debating whether I’ll push the publish button. It’s really challenging to share this number. I’m proud and embarrassed in a weird way.

Well, here goes nothing! Today, I’m going to share with you how much I made over the first year of Frugaling, and what led to that success. My goal is to both inspire those who are thinking about starting a blog, but also to provide info about where the greatest revenue can be made. I know of quite a few people right now who want to get paid to write or need some push to start blogging.

This one’s for you.

A trickle became a torrent of funds

I started with Google AdSense

I began Frugaling on May 4, 2013. Motivated out of a desperate need to share my story with others and begin my journey back to zero debt, I wrote my first article. These first few months I only had Google AdSense. I stared at $15-20 a month and thought this was pointless, but that quickly doubled, and doubled again.

For those who’ve never heard of the platform, it’s an easy and very popular way to start making revenue. Google handles the advertisers — all you do is publish them. Easy as can be. Nobody becomes rich from AdSense, though (hardly anyone at least). It’s an entirely automated and algorithmic ad network that pairs relevant advertisements with consumers. While creepy sometimes, the ad network is the best in the industry — for everyone involved in the money making process.

I looked up affiliate opportunities

As a member of the personal finance blogging community, I was fortunate to be exposed to various money-making experts. Many had done well adding affiliate programs to their sites. Affiliate programs usually host a bunch of companies that are looking to give publishers a small commission for products sold. Let’s say you run an apparel website and link to Macy’s, you can count on a certain amount of revenue kicked back to you in the referral process. Or, if you blog, it can help to advertise your web host.

I decided to throw my hat in the ring and joined a top-notch network called LinkOffers. Two months after being approved to hawk some bank-affiliated products, I looked at my account and noticed a strange number: $500 in sales. It was early in the summer and the number shocked me. I was making ridiculous amounts of money! Over the ensuing months, I received an atmospheric amount of affiliate commissions (I’ll address monetary specifics in the proceeding section).

I partnered and linked to Amazon.com

I timed articles to important holidays, your recommended books, and/or tax season. Most bloggers seem to struggle to make much money with Amazon’s affiliate program. I found it to be incredible.

You can link to nearly everything in the Amazon store and make a commission on that item and anything else that’s purchased during that visit. This primary and secondary commission style is very generous. For instance, if someone buys the product you advertised and a new Macbook Air, get ready for a kickback of $40 or more. These purchases added up quickly. One article netted me over $200 in two months.

Flappy Bird-style wealth creation is definitely scary

Flappy Bird Money Wealth Success
Flappy Bird was a hugely popular, viral success. The creator was making $50,000 per day when he pulled it from the Apple App Store.

The Apple Store was slammed earlier this year with millions of downloads of one app with a ridiculously simple premise and name: Flappy Bird. The creator was a mysterious and private individual based in Vietnam. Not much was known about him until Rolling Stone magazine tracked him down and got one of the best interviews yet. Rolling Stone reported that:

By February, it was topping the charts in more than 100 countries and had been downloaded more than 50 million times. Nguyen was earning an estimated $50,000 a day. Not even Mark Zuckerberg became rich so fast.

This level of attention and wealth prompted Nguyen to take down the app and buck the demand for his work. Within a couple days of his decision to remove the app, it vanished. Many criticized his decision and questioned why anyone making $50k a day would optionally take down their application. Frankly, I could relate on a tenth of the scale.

In December, January, and February I saw earnings that blew my mind. Every day I checked my earnings, I was looking at another couple hundred dollars. I was closing in or crossing $5,000 per month. I was scared about whether the affiliate company would actually pay me. Every month — before I got paid — I’d get nervous. I’d think, “Are my earnings going to be revoked? Am I actually going to get paid that much?” Month after month would pass, and the earnings would clear — right into my bank account. It was like magic.

Average these earnings over 12 months, and I’d be making over $60,000 per year. Meanwhile, I’m a full-time graduate student working 65+ hours a week. With all my earnings combined (regular work, too), I was nearing a six-figure salary. My debt was disappearing and life was looking up in a crazy way.

The earnings eventually slowed. The bulk of the money was earned. I paid off a $25,000 student loan and stopped taking out loans for school entirely. Suddenly, I was paying in cash for the deficits in my graduate assistantship budget.

Marketing and advertising affects everyone

You’ve now read nearly the entirety of this article, but I still haven’t shared how much a blogger can make. Or, more specifically, how much I made in my first year. Before I say that value, I want to mention one thing: advertising tends to taint perspectives.

As a personal finance writer, there’s a wealth of advertising opportunities. It’s a direct consequence of the powerful financial services sector. Trillions of dollars are managed within financial companies, and consumer credit products are just one of the many revenue sources they have. It can be easy to be swept up with the possibilities and ignore the initial purpose for starting a blog.

I got swept up by it. I was deeply affected by it. It changed how I speak. It swayed my opinions.

After you see this value, I hope you take great care with your site and visitors. Please don’t let this inspire you to morph into a credit-card-hawking-affiliate-driven-market-maven. The personal finance world needs personality and reality. Credit products aren’t right for everyone.

Still want to know how much I made?

I made about $35,000 in my first year of blogging.

Related post: Make An Extra $10,000 In 6 Months!

Filed Under: Make Money Tagged With: ads, AdSense, Affiliate, Amazon, Blog, Blogging, Flappy Bird, Google, Income, LinkOffers, money, revenue, Student Loans, Write

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