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Save 20% at Starbucks Every Day!

By Frugaling 7 Comments

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Starbucks Coffee Savings

Search for how to save money at Starbucks, and you’ll find millions of results. People love finding ways to cut their costs at a place they love. Some go to Starbucks to meet friends or to grab a quick pick-me-up at lunch. And for many, it’s a daily habit: wake up, grab a coffee, and drive to work. The company has carefully crafted a strategy of home, work, and Starbucks. Their goal is to have you spending significant amount of time at their retail stores.

Personally, I have a couple cups of coffee each day. Sometimes they’re from Starbucks, and sometimes they’re not. As a frugal person, it’s hard to see any purchased coffee as a thrifty choice. It’s not. To brew a pot of coffee might cost $.40-.50. If you get a tall coffee at Starbucks, that’ll set you back about $1.89 (and that’s just for a plain coffee). Of course, the frugal choice is staying home, but sometimes I like going out and grabbing one on the go. Sometimes there’s just something wonderful about working in a coffee house.

Regardless, my ultimate goal is to save every dollar and dime I can no matter the place. People tend to criticize Starbucks for being “too expensive,” but a cup of coffee is pretty reasonably priced. If I go anywhere else in town, I’ll be looking at about $2 or more for the same size.

It’s been two years since I last wrote about saving money at Starbucks. Much has changed with the company and my wallet since then. Nowadays, I can save 20% or more at Starbucks — every day. Here’s how you can, too.

1. Start with a cash back card (6% savings)

To achieve this level of savings, you must start with a cash back credit card. Personally, I use the Blue Cash Preferred card from American Express. This card is designed to give you 6% at grocery stores, 3% for gas, and 1% for everything else. I only use the card for grocery and gas purchases (bonus tip: the Amex card even works at Aldi to save me an additional 6% on groceries).

Now, you might be wondering how Starbucks could ever be considered a grocery store. How could someone actually net 6%? The answer takes a couple more steps to understand. Stick with me.

2. Buy an eBay gift card to purchase a Starbucks gift card (10% savings)

At a local grocery store, look at their gift cards aisle. If they’re like mine, you’ll find tons of options from Amazon, Chilis, and even Starbucks. But you don’t want to buy a Starbucks gift card yet; albeit, that’d net you a cool 6% rapidly. Instead, we need to buy an eBay gift card.

After buying an eBay card, search on their website for a Starbucks gift card. You’ll find tons of offerings. A good rule of thumb is 10% — that’s the expected discount off the face value of the card. This process takes time. To purchase an eBay gift card, then a Starbucks gift card, and wait for it to arrive at your home might take a couple weeks. For me, it’s worth it because I know I’ll eventually go to Starbucks again; when I do, I want to save.

3. Register for Star Rewards (5% savings)

In the last couple years since I wrote about saving at Starbucks, they changed Star Rewards. The process involved some chicanery, but the bottomline is they devalued their entire program. For every dollar spent, people earn two points. Once earned, you can buy almost anything with a reward (how about a venti fancy-frap or calorie-packed pastry?).

Based on my coffee calculations, it now takes 35 cups to get a reward. Ouch! This miniscule savings does help, though. By registering the card with an established reward account, you’ll save about 5%, conservatively.

4. Bring your own tumbler (5.3% savings)

I bring a reusable tumbler before I ever scan my rewards card. Thankfully, Starbucks provides a hearty 10-cent discount each time.

Want to look like you just got a Starbucks and be frugal, too? Starbucks sells a reusable tumbler for $2 (and I believe it’ll count for Star Rewards as a purchase).

Order a tall coffee for $1.89, and then it becomes $1.79. Ten cents might be laughable, but over time these costs add up. By using a tumbler each time for coffee, you’ll be saving about 5.3% more. If you forget your tumbler, order a short coffee (8 oz) to save about $0.10 off a tall.

5. Take advantage of free refills (50% savings)

Most coffee places don’t offer free refills. For registered Star Rewards members, cups of coffee can be refilled for free. Now, a $1.79 cup of coffee can become $0.90. Or, $0.60 if you really are looking to get your coffee buzz on!

Even without the refills, Starbucks becomes a solid option for those looking to have a cup of coffee while out on the town, crossing the country, or just looking to get a little work done. By combining these strategies, I save over 20% every day at Starbucks.

Do you go to Starbucks? What tricks do you have to save at coffee shops?

Filed Under: Save Money Tagged With: Cheap Coffee, Coffee, Coffee Shops, Cup, Save Money, savings, Star Rewards, Starbucks

How Do Your Favorite Companies Make Things Right?

By Frugaling 9 Comments

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Last week I prepped and dressed for a major event at my college. Deans and various important people would be in attendance. My energy was waning from a long week, and I needed a coffee first. I ran up the block to the Starbucks and grabbed my regular “short” coffee. That’s when some serious trouble started.

When I left the store, I noticed the cup was leaking. Drips were landing all over the concrete, and despite attempts to avoid my clothes, the coffee stained what I was wearing. I thought, “Great! Nothing better than being around everyone in the college with big stains.”

I decided to snap a shot of the cup and tweet @Starbucks. And surprisingly, customer service asked me to email them. I emailed them last week and did not hear anything for a couple days.

Please @Starbucks!!!! Fix your cups. pic.twitter.com/IwX8OLynIr

— frugaling (@frugalingorg) September 26, 2014

Today, I received a response:

I am so sorry the lid was leaking. I want to thank you for bringing this issue to our attention, and assure you that your feedback has been forwarded to our manufacturing department for further review. This is definitely an issue we need to get fixed. I would like to invite to participate in our bring your own cup promotion that will give you a $0.10 discount on your beverage purchase. I would like to send you a Starbucks Card that you may use towards the purchase of your own personal tumbler. If you would please be so kind to reply to this email with your name and mailing address and I will send it right out. Thanks for giving us the opportunity to fix something that went wrong. [emphasis added]

My head goes in two separate directions regarding large, multinational corporations. On one side, I think about their effects on local communities. Starbucks is notorious for ousting local coffee shops and destroying competition. Many companies (here’s looking at you Wal-Mart) exterminate mom-and-pop stores that can’t buy large enough quantities to lessen consumer prices and maintain margins. On the other side, there are companies that actually try to make things right when your experience is negative. Starbucks is one of them.

Large companies have arsenals of social networking and customer service individuals. Some recognize that an awful social media presence and negative comments can weigh on profits. While motivated to quiet negativity, some actually reach out to correct experiences and leave you happy to come back.

Starbucks isn’t alone. My favorite companies know how to make things right. For example, I’m a big fan of Zappos, the online shoe retailer, because of their customer service. I’ve received incorrect sizes, colors, and flawed objects. Each time that’s happened, I’ve been able to receive next-day replacements and refunds. There was even a time when they accepted a return on running shoes, which had given trouble on my feet but had already been broken in. That secured my loyalty with the company.

As a frugal person, it’s important to consider where I make my purchases. Not every item will work out. When those occasions arise, I want to be able to trust that my goodwill can be returned in kind. Frugality is about more than low prices. It requires an active role in consuming goods — aiming to find long-term value.

Here are some tips for finding companies that respect your choice to shop with them:

  • Do they accept returns without receipts?
  • Will they allow you to return, exchange, or replace without question?
  • How easily can you reach customer service? Are they just a tweet away?
  • How do your favorite companies make things right?

What are some of your favorite companies? How do they make things right?

Filed Under: Save Money Tagged With: Coffee, Companies, customer service, Make things right, retail, Starbucks, zappos

Starbucks Reserve Coffee: A Symptom Of Income Inequality

By Frugaling 13 Comments

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Starbucks Reserve Coffee Expensive Income Inequality
Just got a fresh cup of Starbucks Reserve coffee. It only costs $4 per cup!

More companies are moving to two-class business models — catering to a growing divide in income brackets. Essentially, it’s the difference between the dollar-menu and the deluxe package. Look no further than your local Starbucks, where they created an elite status for coffee drinkers. It’s called, “Starbucks Reserve.” Like our broader economy, it’s not made for everyone — intentionally.

Reserve drinks come in a black Starbucks drink sleeves which say, “Exotic, rare and exquisite coffee.” Today, I got to order one because I’m using a free drink reward from a 12oz bag of coffee. In a way, I’m circumventing the traditional class system of drinks.

Before choosing a Reserve coffee, the employee tells me she recommends the fancy-something-sundried-special-faraway-coffee. I’m out of my element, and gladly accept the suggestion. All I know is that I’m drinking something from Hawaii and it’ll be brewed on an $11,000 machine. It’s supposed to be good.

When I look up at the menu board above the employee, I gasp at the price: $3.95 for a tall (12oz) cup. At more than $4 per cup after taxes, the Kona Perry coffee is the most expensive coffee choice by far. A normal cup of coffee at Starbucks is half the price — about $2.

I’m was reeling at the exorbitant price. I thought, “How can someone spend $4 for a cup of coffee?” It’s then that I realize something stupidly simple. The economy is more divided than ever. Perhaps this an oversimplification, but the middle class is quickly disappearing. The popular buzzword is income inequality. Starbucks’s response is a new, atmospheric price structure that caters to the wealthy.

After a couple minutes, the barista says, “Sam, your tall Kona Perry coffee, brewed on the Clover machine, is ready.” I gingerly pick up the coffee and realize they’ve purposely advertised my status/drink to everyone in the building. While smart marketing, I’m frankly embarrassed by the complexity of my order. I feel like apologizing to those around me. “Sorry, it was free, I assure you I didn’t just pay more than $4 for black coffee!”

I take my first sip, and immediately notice how smooth it is. It tastes wonderful. For a moment, I imagine $4 being totally worth the expense (despite being more than my lunch on most days). I take another sip, and smile. I take another sip and realize how nice it is to pretend I’m wealthy for a day. This is the good life — for a moment.

As the drink disappears, it occurs to me that I don’t know how this compares to the lower priced Starbucks coffee. I’m not sure if I’m tasting class or actual quality. Is my mind playing a trick on me? Is the quality all psychological? Whatever the reality, I can’t afford this regularly. It’s a nice treat/aside from the everyday option. I see this as a growing business model for most industries (from airlines to restaurants to hotels). Unfortunately, as the economy becomes more polar and divided, so do consumables. Starbucks Reserve coffees are just a consequence of this income inequality.

Filed Under: Save Money, Social Justice Tagged With: Beans, Class, Coffee, Free, Income, Income Inequality, Kona Perry, money, Reserve, Save Money, Starbucks

5 Tricks To Save Money At Starbucks (Updated)

By Frugaling 34 Comments

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5 Tricks To Save Money At Starbucks (Updated). This is really helpful because I love Starbucks!

Updated: Unfortunately, Starbucks reduced certain benefits, and is making it more difficult to find these powerful savings. I’ve changed a couple points to reflect the shift.

Starbucks is a favorite scapegoat of budget-minded personal finance gurus. Spending $4-5 on an espresso drink is unfathomable. The basic understanding is that if you spend that much every day or even a few times a week, it adds up. Spend $5 for 120 days (1/3 a year) and you’re looking at a staggering bill of $608. For someone on a strict budget that can really hamper your goals. Few people who are frugaling would argue that they have an extra $608 lying around for coffee.

Today, I’m presenting a slightly different angle. As a student, I’m often away from home for extended hours. I frequently make coffee before I leave, but I like to have a cup in the middle of the day, too. This presents a budget versus energy conundrum: To have the coffee and get my rocket fuel, or save money and feel tired.

Rather than choose one option, I’ve decided to save money at Starbucks and reduce the amount of times I frequent the major coffee chain. When you look at the prices at your local Starbucks, you probably see a variety of high-priced, calorie-packed drinks – all exorbitantly indulgent and painful to your pocketbook. But the way I see it, I immediately take 12-13% off that price – every time.

Save Money at Starbucks Storefront Store Logo Flickr
Photo: shinji_w/flickr

Here are 5 tricks for staying frugal at your favorite coffeehouse:

1. BYOT: Bring Your Own Tumbler ($0.10 discount)

Anytime you bring your own mug or tumbler, Starbucks rewards you with a $0.10 cup discount. Filling up a 16+ ounce tumbler should cost you over $2, but the discount helps keep it under that. I always carry mine around, as it’s far greener than using and throwing away paper cups every day. An added perk of using a tumbler is that it stays warmer for longer and you drink slower.

2. Use, Register Your Starbucks Card (8.33% discount)

This is pretty simple: Get a Starbucks card and register it online. Yes, you’ll sacrifice some privacy and Starbucks will have a rough estimate of every location you could possibly be in (just think how many Starbucks there are in the world). In exchange for this location information, Starbucks rewards you with 8.33% (or more) and free refills on brewed coffees.

Basically, once you register the card and start using it, you’ll collect drink points. For every 12 drinks/food items, I get a free one. When I bring my own tumbler ($0.10 discount) and use that with my Starbucks card, I’m actually receiving an additional 8.33% off the final price in the form of a future reward. The best part is that the reward can be for anything. Once you collect your twelfth bonus drink, you can use it for a venti whateverfrap at $5 or buy a bacon gouda sandwich (like I often do). These both cost more than my traditional morning/afternoon coffee, and effectively cause your total discount per order to be even more than 8.33%!

3. Order The “Short” (cheaper and you still get free refills)

What’s a “short”? Well, it’s an off-the-menu drink size that every Starbucks employee knows about. Instead of the tall size, which is 12 oz, the short is a measly 8 oz. Now, if you’re on-the-go and a regular coffee drinker like me, it’s hard to fathom drinking such a paltry sum (am I right?). But if you’ve got some time on your hands and you’ll be hanging out at Starbucks, it’s by far the best deal.

Order a short coffee with your registered Starbucks card and you’ll pay a face value of about $1.65 (depending on the location). Based on the 10% discount from before, your short, brewed coffee will ring in around $1.49. At that price, you’re likely to beget the myth that Starbucks is a super expensive coffee chain. The best part is that you can still get free refills on these drinks, too! I regularly get a refill, which effectively halves the price per cup at $0.75.

4. Use A Rewards Card To Pay Your Starbucks Card (2% discount)

I’m back to using credit cards after a brief experiment only using cash. When used responsibly, credit cards can maximize your savings for purchases you were already going to complete. When you refill/top off your Starbucks card using a rewards credit card, you still get the bonus points that the credit issuer pays out.

Let’s say I use a rewards credit card to refill my account. By doing so, I get an immediate 2% discount to the Starbucks refill/order. If you follow the previous method, you’re actually going to be paying only $0.73 per cup!

Animated Coffee Gif Save Money At Starbucks

5. Buy Starbucks Coffee At A Grocery Store ($5 per pound)

This is one of the simplest methods to save when you’re out and about and need a coffee fix: Buy a pound of Starbucks coffee at your local market. On the front of every bag of Starbucks coffee nowadays should be a coupon for a free tall coffee. To be honest, Starbucks coffee is hardly ever the most inexpensive, frugal choice at the supermarket, but when you combine free drink deals and maybe a coupon from the Sunday ads, you’re in serious business.

Starbucks regularly offers a $2 off coupon on the purchase of 2 one-pound bags of coffee. Let’s say one pound is $8 – multiply that by 2 and you’ll get $16. Use your coupon and the price gets knocked down to around $14. The two bags will include two tall coffees, as well. That is a value of about $4. Effectively, this brings your grand total for the 2 bags to about $10 after all your savings ($5 a pound).

Unfortunately, the free coffee for a bag of coffee is actively being phased out. Scoop up some of the last bags with the old design, and you’ll still get a free cup!

Filed Under: Save Money Tagged With: Bonus, Card, Coffee, Cup, Discounts, Espresso, Free, Freebies, Mug, Refill, Save Money, savings, Secrets, Starbucks

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