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I Deleted All The Ads. Now I Regret It.

By Frugaling 41 Comments

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The last two months have been tough. While crafting my dissertation proposal and beginning to finish my Ph.D., I’ve tried to maintain Frugaling and prepare for career plans. Balancing everything has been difficult; thankfully, writing on this site has been a wonderful respite from my normal obligations.

Frugaling has always been for fun. See, I established this site as a creative outlet, break from academic writing, and source of additional revenue. It was never a charitable writing endeavor; albeit, I wanted it to be for good. In the process of writing about my journey to zero debt, I did pretty well for myself. I hustled and was rewarded for it. I paid off five figures of debt in no time.

Eventually, as the site aged and my debt waned, I started to question my values and decision to advertise. With the release of my new book in August, I thought it might be an opportunity to censor the ads. I took a gamble and deleted them.

In the place of ad revenue, I decided to rely on donations and book sales. It never made up for lost ad revenue, but it made a difference. Without those pesky intrusions, I felt free to talk without shame, fear, or question. Heck, I even wrote some scathing critiques of advertising since then!

Cleaning up my site from advertising made me feel good. I felt like I was honoring a value to reduce the urge for consumption. Unfortunately, revenue soon petered out. Despite growing traffic to the site, the revenue continued to plummet. What used to be a stable side hustle, which helped me save and earn despite a tiny graduate student income, was now non-existent.

Over October and November, I paid careful attention to the earnings, and now felt pigeonholed. I had railed against ads, and yet the business might be unstable and unsustainable without some extra revenue from visitors. Perhaps I had gone from one extreme to the other too rapidly?

This week, I reached out to other bloggers and friends to talk about this revenue problem. Most all of them recognized the need and importance to earn something for all the writing and extra work. Simultaneously, they seem to empathize with the wonderful ideal of going ad free. I admire people like Joshua Becker, who go without ads and potential revenue. But I entered an unstable level of revenue for Frugaling. Deleting these felt freeing and exhilarating in a new way, but the revenue loss didn’t allow me to save and earn.

Recently, I talked with a blogging friend of mine about this conundrum. I finally expressed the crux of the matter: I have two values, which are precariously unbalanced right now. One states that I should go ad free and resist anything that potentially encourages consumption. The other focuses on the very real need to earn some revenue from what I do here. Despite trying, donation buttons and book sales haven’t filled the gap.

One value is fulfilled while the other wanes. What’s the solution for this imbalance? This puzzle has led to a surprising number of doubts, questions, and nerves. I’ve felt guilty thinking about backtracking and placing the ads back on the site. I’ve felt nasty about engaging in affiliate marketing. And I don’t have time to create a class, campaign, or course that could potentially bring in additional revenue. School must take priority, but Frugaling shall be an integral, secondary part of my life.

For now, I’ve decided to bring back the ads. They’ll be basic Google ads, which won’t distort my voice or manipulate what I decide to promote. These ads aren’t my favorite, but in an effort to strike a balance between making money and reducing consumption, I’m taking the middle path.

Because of this backtrack, I’ve refunded and repaid everyone’s donations, too. Although their support was deeply appreciated over the last two months, I would feel slimy keeping them. As readers of Frugaling, I’d love to know what you think about this decision. Your support and readership is what keeps my site going. Thanks for listening.

Your friend,
Sam

Filed Under: Make Money Tagged With: ads, Advertise, advertising, frugaling, Google, Marketing, money, revenue, Writing

How Psychological Pressures Change Your Spending

By Frugaling 14 Comments

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Burger Food Photo Minimograpy

Over the last month, I’ve been working on my dissertation. While writing this tome, I’m continuing clinical work at a local VA, instructing two courses, and creating scholarly papers. This might be the busiest moment of my life. And in about a month, I’ll need to hand over a draft to my adviser. And he’ll decide “go” or “no go.” My future depends on it.

The symptoms of this pressure are powerful. I’ve struggled to write, become a nervous wreck, and have unending indigestion. My stomach burbles and gurgles with unease. Simultaneously, Frugaling has been unusually quiet, and I’ve been shocked by the emails from regular readers wondering how I’m doing (you’re so sweet!). I’ve been unable to write as much as I like.

Eventually the dissertation writing will end. But I can’t help but think, I need to succeed. I’m in control of this moment, and I’ve never been more motivated.

Unfortunately, as I’ve focused on this one area, a handful of others things have faltered. Control in one category, has led to failures in others. It’s like my brain can only concentrate on a few things at once; then, it descends into reactive, non-conscious action. My reptilian brain takes over, and I let autopilot handle the controls.

My ideals of frugality and simple living have taken a back seat to this burden. Even after two years of Frugaling, I’m embarrassed to say I still struggle to maintain a budget when the stress hits the fan. With nearly every moment hunched over my keyboard, hammering away at keys incessantly, old habits are returning.

The inner voice says, “I’m too hungry to wait for home. I want to treat myself for writing so much. I need a break – give me that large popcorn.” Me, me, me, me, me. I crave candy, quick meals, and snacks at strange times. Yes, I want that fatty burger and fries. Yum! All I want is to swipe a worry away and not feel guilty for doing so. Suddenly, I can spend $60-70 in a day’s worth of food. Poof!

These moments highlight the complexity of changing a budget and spending less. We can make great alterations to our lives, and still relapse and regress. It happens. And I think I know why.

See, the first 24 years of my life, I didn’t watch spending, create a budget, cook at home, avoid student/car loans, bike to school/work, or look for ways to save. My brain developed a pathway and logic to deal with nearly everything over those years, including when to eat out, buy a car, etc. Frugality wasn’t in the mix, and it got me into 5 figures of debt.

It’s hard to change anything; especially if that’s all you’ve known. The neuronal structure has developed a keen appreciation for certain types of rewards and feedback. Simply put, my brain expects me to spend when I’m stressed. To change this pattern of behavior requires repeated corrective action, recognition of when I’m slipping, accountability from friends/family, and other reward mechanisms.

One of my psychology textbooks curiously likes to say that after about 6 months of change, a habit can stick. Well, I’m here to tell you that’s not always the case. Despite a couple years of successful behavioral change, I occasionally fight to regain control and relapse to old spending.

Various factors work against me. Twenty-four years of bad habits and a society full of encouraging messages about immediate gratification stack the deck. It’s an uphill battle, but I’m better at waging it than ever before.

I might not have perfected my budget but change has occurred. Today, I can realize when everything is falling apart – spending has gone haywire – and stop. Today, I can write this letter of accountability to you all. Today, I can admit faults while acknowledging strengths.

Frugality isn’t about dogma or perfection. We’re on a journey – together – to find ways to save, spend less, and recapture control when we lose it. There’s power in these lessons and the brain – while stubborn to change – does slowly cooperate.

Filed Under: Save Money Tagged With: brain, Budget, busy, change, college, dissertation, Habits, Life, Psychology, school, spending, Stress, Work, Writing

August 2014 – Blog Income Report

By Frugaling 10 Comments

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Important: Preamble before profits

Despite being a personal finance website and blog, I’ve hesitated to regularly provide specific earnings. Each time I’ve shared writing revenue — at 6 and 12 months — it’s taken me some time to deliberate whether I should. My revenue isn’t everything, and frankly, it’s been steadily declining since last summer. But while I made less revenue, I saw more traffic — the important metric to me.

Many personal finance blogs share their earnings on a regular, monthly basis with their readers. My fear in regularly doing so may come from an irrational place, but I worry that sharing this information is like eating junk food; the syrupy sweet taste goes down easily, but it has a vapid nutritional value. Last month, I decided to share those income stats and many readers liked seeing how the website was helping my financial goals. Hope these stats help in your own blogging/writing journey!

August 2014 — Blog income report

August was a rough month for earnings. Unfortunately, the continued slump and decline in earnings has not stopped. At one point in January and February of this year, I was making over $5000 per month from the site. Now, I’m lucky to be making over $500. It’s definitely changed how I budget for the future, and I wish there was something I could do to change the situation. Thankfully, my traffic continues to stay strong, along with social media growth. I crossed over 1,400 followers on Twitter, which is a tremendous milestone for me.

Google Analytics Screenshot of Stats
Here’s what my traffic stats looked like this month.

LinkOffers Affiliates
$485 (Up $69 compared to last month)

Again, affiliate sales led for income. Buoyed by two credit cards, Barclaycard Arrival and US Airways, I saw a slight increase in earnings this month. Over the last few months, LinkOffers has steadily cut the commission on credit cards. Consequently, this is much of the reason why these numbers slumped since the beginning of the year. I have not been regularly advertising affiliate deals and links, which may also be contributing to the slide and stagnation of revenue. I have some work to do here.

Google AdSense
$40.47 (Down $207 compared to last month)

Last month I had a hugely viral article that brought in hundreds of thousands of visitors. It was unreal. That spike in traffic artificially cause Google AdSense revenue to expand. Now, it’s back to more realistic values. This value tends to track around $50 per month. For August, I ended up moving an ad space to the beginning of articles to try to keep ads highly visible. Thus far, I’m not seeing any major revenue boost from this switch.

Amazon Associates
$0.20 (Negligible change)

Somebody mentioned that Amazon’s Associates program may have taken a big dive due to the Smile program. This Amazon initiative encourages shoppers to choose a charity to support. By selecting one, a percentage of your purchases go to that charity. It’s a great program, but it looks like it may remove your referral link. This may be reducing any commission possibilities.

Total August 2014 Earnings: $525.55 (Down $139.53 compared to last month)

Forward-looking statements

Last month I mentioned that I’d like to begin reviewing books, films, and media that help diversify the conversation about personal finance. I decided to start with a super ambitious read called All the Presidents’ Bankers by Nomi Prins. I’m about halfway through this impressive tome of financial and banking history. Thus far, I’m loving it, and can’t wait to share it with you all! Likewise, I will be writing a review of a new documentary, Rich Hill. This film is about severe poverty in a small, midwestern town. Look forward to those soon.

As for revenue, I’m not working actively enough to change the financial situation each month. That’s something I need to work on. I’ll likely revamp and republish a couple articles on some of my favorite affiliate links.

Thanks for reading! If you’ve got questions, comments, or advice, I’d love to hear it below!

Filed Under: Make Money Tagged With: ads, August, Blog, Blogging, Google, Income, LinkOffers, money, Write, Writing

July 2014 — Monthly Income Report

By Frugaling 25 Comments

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Less is more. Incidental Comics.
Credit: Incidental Comics

Important: My preamble before profits

Despite being a personal finance website and blog, I’ve hesitated to regularly provide specific earnings. Each time I’ve shared writing revenue — at 6 and 12 months — it’s taken me some time to deliberate whether I should. My revenue isn’t everything, and frankly, it’s been steadily declining since last summer. But while I made less revenue, I saw more traffic — the important metric to me.

Many personal finance blogs share their earnings on a regular, monthly basis with their readers. My fear in regularly doing so may come from an irrational place, but I worry that sharing this information is like eating junk food; the syrupy sweet taste goes down easily, but it has a vapid nutritional value. Do public displays of revenue help those that follow this site? Would love your input!

While keeping these questions in mind, I’ve decided to write about last month’s earnings, analyze the data, and provide forward-looking goals. Hopefully, you can take this information and let it inspire you to reduce your debt and meet some of your own financial dreams. Maybe you’ll start a blog of your own!

July 2014 Income Report

This month I truly learned what it meant to have an article go viral. Shortly after publishing “Destroy The 40-Hour Workweek,” the site quickly received the most incredible response ever. Google Analytics data showed that there were over 221,000 pageviews because of this tremendous social networking surge. Obviously, the increased traffic affected my income for this month, too. Most of this is reflected in an incredible spike in Google AdSense earnings.

LinkOffers Affiliates
$416.00 (Down $200 compared to last month)

Affiliate sales led the way. My most popular articles that lead to commissioned sales are the Barclaycard Arrival and US Airways credit cards. Unfortunately, sales have steadily declined in recent months; likely, due to a combination of search engine optimization (SEO) problems that were caused by server problems. Also, referral rates have been in decline, which means that each sale equaled fewer commissions.

Google AdSense
$247.95 (Up $204.49 compared to last month)

As I mentioned earlier, Google AdSense had a huge spike in revenue that was largely attributable to my viral post. Click-through-rates did not change by much, but the surge led to more clicks and impressions. I recently added a couple videos to YouTube and used one of them in an article about moving from my old apartment. While miniscule, the ads on YouTube are contributing to my earnings.

Amazon Associates
$1.13 (Negligible change)

There’s not much to say here. Amazon Associates is one of the most flexible and user-friendly affiliate networks. Moreover, it pays a fair amount for each item sold. When I linked to TurboTax during the tax season, I actually made about $200. But since then, it’s been pretty stagnant.

Total July 2014 Earnings: $665.08

Forward-looking statements

My main goal in starting this site was always focused on building a network and traffic stream. Money wasn’t the main motivator. But revenue from this website has changed my life forever. It’s given me an incredible lift in mood and gives me an outlet to share my thoughts. I’m truly honored to have visitors and followers. Your contributions fueled me to write more than I ever thought would be possible.

Going forward, I want to build on my fundamental desire for traffic. I’d like to increase subscribers via email (please sign up!), more frequently engage with Twitter followers, and find ways to integrate Facebook with the site. Whatever money follows would be a wonderful thing, but hardly the sole, motivating factor to this site.

The other piece that I want to begin including on Frugaling are book reviews. Anything that has to do with money, finance, and stock markets, I want to review and share with you. Hopefully, it can be a quick way for you to stay informed about complicated financial matters and offer me an opportunity to do something I love: read.

Thanks for viewing my report. If you have any recommendations, questions, or comments, please leave them below. I love nothing more than helping another person make their goals come true! Best of luck!

Filed Under: Make Money Tagged With: ads, AdSense, Amazon, Blog, Blogging, Google, Income, LinkOffers, Make Money, Online, revenue, Writing

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