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Archives for January 2014

3 Grooming Mistakes That Cost You Hundreds

By Frugaling 17 Comments

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3 grooming mistakes I was making for years and how I'm saving hundreds of dollars by changing my brand identification.

Brand identification is a powerful marketing tool. If I can make you relate to a particular product, I may have a customer for life. By 2015, the market for men’s grooming products will reach $33.2 billion. Companies like Johnson & Johnson, Proctor & Gamble, and Unilever all have a hand in this growing segment.

In the process of creating brands we love, these businesses have capitalized on directing us to more and more expensive beauty/grooming-related items. Every day, we meet purchasing decisions that require a frugal eye. Here are 3 grooming mistakes I was making for years and how I’m saving hundreds of dollars by changing my brand identification.

1. Buying the first deodorant you know, see

The average price of deodorant costs $4-8 (DailyFinance). Approaching the aisle, and you’ll find these sticks screaming at you with bright labels and translucent containers. Sometimes there are twin packs that advertise a deal. Don’t fall for the first available or the twin pack – these aren’t deals.

Axe sprays have become popular options for adolescents. These powerful coverups double as cheap colognes. Comically, Axe products are advertised to attract women and cover up the bad natural scents, but some natural pheromones are important in the attraction game:

For that reason, excessively masking your natural scent could become a detriment (Lifehacker).

A day without my deodorant is scary – it’s a must. But unlike the movement towards gels, liquid, and spray deodorant, the classic stick is still your most frugal option. Oftentimes, I can find clearance deodorant at Target stores for under $1 per stick.

Savings: $2-6 per stick.

2. Washing with liquid soap

Demonizing the old soap bar has been a crafted, effortful, and deceitful advertising campaign conducted for years. Companies realized that liquid soap could be sold for more money, used more frequently, and dispensed inefficiently. The combination is a boon to business.

I spent years buying into these wasteful products before I realized this err in thinking. Nowadays, buying bar soap is exceptionally affordable. I purchased 12 bars of Dial for about $3. That’s a steal compared to the $3 bottle of body wash.

Savings: ~$2 per bottle.

3. Shaving with razors

Buying refill blades/cartridges for an inexpensive Gillette razor can cost you over $30. Most everyone knows that these razor refills are a complete rip off, but the solutions can seem circuitous. The simple answer is changing your shave, style.

By opting for a trim versus shave, you’ll be saving your skin and budget. Shaving is incredibly tough to that outer epidermis, and often moisturizers and post-shave creams are advised. This should all be included in the price of shaving.

Instead, use a beard trimmer and select an appropriate length. Most trimmers offer a baseline standard for the popular shadow look. For a $20 trimmer, I have saved literally hundreds of dollars in shaving over the years.

Savings: At least $300.

Filed Under: Save Money, Social Justice Tagged With: Art of shaving, beauty products, cost, grooming, mens, mistakes, money

Media Confuses Consumerism And Ads With Success

By Frugaling 2 Comments

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Related post: Too Poor To Protest: How Income Inequality Silences Your Voice

The Daily Show CNN Walk to the Couch Ads
The Daily Show’s Jon Stewart makes fun of CNN’s walk to the couch ads

Reader happiness versus advertising revenue

This is infuriating and intoxicating all at once. When you start a site and begin to build an audience, monetary consequences become more important. There’s serious money to be made. If I place in-text ads in front of my readers’ eyeballs, I risk alienating them while also skyrocketing my earnings. As an author, I constantly wonder what’s more important: A comfortable reading experience or pure profits?

This equation is delicate for any news source. Without ads, they cannot operate. Share too much, and you may lose your avid readership. There’s been a push in recent years to make ads more seamless – an effortless part of the process of consuming media.

CNN took this to the extreme recently, as they turned a simple walk to a couch into an advertising opportunity. A satirical critique from The Daily Show’s Jon Stewart ripped the idea apart and brutally made fun of the network. Clearly, the balance and boundary for advertisements had been crossed. Shortly after displaying this depraved attempt at money making, CNN cancelled the in-show advertising segment.

Ad revenue is falsely, grotesquely linked to success

A recent article in Business Insider catalogued the many ways Android was failing in comparison to the iOS/iPhone platform. In particular, the article focused on the Christmas shopping season purchases between the platforms:

Apple users on iPhone and iPad accounted for five times what Google’s Android users did when it comes to online shopping.

This is certainly a story and interesting financial question: Why are Google’s Android users spending less than their iPhone carrying friends? But here’s where many media outlets take this one step further and assert an ad-friendly correlation that doesn’t necessarily exist:

What the heck is wrong with Android users?

Android people just seem to be sitting on their hands. Their phones are just as powerful as iPhones are. They have bigger screens, too. But they don’t do anything with them.

Simon Khalaf, CEO of Flurry, one of the larger mobile ad companies…had a surprising answer for us: Androids are simply dumbphone replacement devices…

…It seems like the users on the majority of the island aren’t interested in modern life.

By not supporting big business – as much – this Christmas, Android users are being vilified. This contempt for a population seems to be solely motivated by advertising revenue. They’re described as inferior and worthless in the eyes of this media outlet. Why look for Android users when iPhone users will buy more?

Unfortunately, this is an incorrect, vapid conclusion. The author seems to stop short of actually looking for reasonable conclusions about what is happening. Androids make up about 80% of all smartphones. There’s a great diversity in Android users, as many are more affordable than iPhones. Androids can be applied to less expensive prepaid cell phone plans and off contract. These options cater to a different, more frugal audience than iPhones. Shouldn’t these frugal users be exalted for spending less?

Apple appeals to many audiences, but its affordability is better suited to the wealthy. The company’s margins are well known for being industry setting limits, with some products garnering 50% or more markup on actual build value. The person that buys an iPhone is likely in a different income class than an Android user.

But all these reasons are simply a defense of Android users, and that misses the greater point. Larger media outlets often get distracted by revenue and profits as the sole barometer of success. These news sources even go so far as critiquing less ad-friendly executives as being childish.

Embrace ads and be revered by Wall Street

If you’re not developing a way to monetize your platform, Wall Street isn’t interested. When technology darlings rise beyond startup status and begin entertaining an initial public offering (IPO), investors analyze the earning potential. For instance, Snapchat may have a multi-billion dollar valuation, but it’s not making money yet.

Angel investors have pumped hundreds of millions into the company for development. The future looks similar to Facebook: mine user data without explicit permission or choice (accept the terms or get off the app), and plaster intrusive ads that capture your attention and wallet. But who decided Wall Street was the bastion for business acumen and respect for users’ wants?

This is a narrative that major media outlets across the board tend to support. One of my favorite websites, The Verge, suggested that Mark Zuckerberg was childish when he didn’t support advertising as much. Likewise, they suggested that the major turnaround in Facebook’s stock was associated with his new embrace of ads:

Zuckerberg decided to buckle down, grow up, and start focusing on the nitty-gritty of the business.

He got trusted engineers to give up coding and start working on spreadsheets and mobile ads instead. He began taking face-to-face meeting with important clients like McDonalds. And he embraced more ads in both the news feed and in the company’s mobile products. The result has been a strong turnaround that has boosted the stock to new highs. (The Verge)

The Verge’s article seems to portray an atypical business desire as wrong or inferior. Zuckerberg is painted as an idiot that needed to “grow up” to recognize the basic business needs. Instead of being considered a hero for trying to stand up to investors, the media tends to focus on something that supports the mass-media-advertising model.

Consumerism, ads, and real progress

Corporate America would like you to think you’re merely an employee that aids profitability. Why exist if you are not contributing to a bottom line? As a company, there’s this assumption that you should take any and all profits you make – no matter the cost. But there are limits to corporate greed, and a backlash may result from poor planning.

CNN was privy to a major critique of their strange advertising practices. Clearly, a line was crossed. It’s easy to confuse advertising revenues with success. Honestly, when I have months that make me less money on Frugaling, I wonder what I did wrong. Fortunately, there’s a healthier reality that includes the users’ perspective. Success should be gaged in sharing and commenting rather than the profit model.

When your goal is a powerful reading experience – versus profits – you’ll likely end up with more in your pocket anyways.

Filed Under: Social Justice Tagged With: ad, ads, CNN, Consumer, Facebook, Frugal, Jon Stewart, money, readers, revenue, Salon, Snapchat, Tech, The Daily Show, The Verge, User, walk to the couch

Buy The Expensive Shoes: Cost Per Wear

By Frugaling 11 Comments

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By buying shoes that are initially more expensive, I'm actually saving my wallet and helping the environment.

I’m a big supporter of Florsheim dress shoes. They cost a small fortune on my paltry budget, but something keeps me coming back to them. I recently purchased another pair on Zappos.com. Remarkably, these $125 dress shoes are one of the best values I’ve ever found. Before I buy anything too expensive, I try to calculate the true cost per wear.

I’m stupid, brutal, and ruthless with my dress shoes. They go with me everywhere – through the slush, snow, rain, and muck. I live in the Midwest, where snow is constantly falling and ice cakes the sidewalks. Nonetheless, I’m expected to dress nicely for work and school.

The roads can be devastating to most shoes, but somehow my $125 Florsheims can make it through a couple seasons. When I calculate the cost per wear for these shoes, I realize the true value. I wear them for about two-thirds of the year. That equals about 243 days – at minimum – of wear. Amazingly, the Florsheim’s can last about 2 years like this (at least 486 days). Conservatively, that means that each time I slide my dress shoes on, I spend about $0.25 per wear.

Many would suggest buying beater shoes for terrible weather. Maybe I could get a cheap pair of shoes at Walmart or Target for $40? Likely, a pair of cheap shoes could last me one season and then I’d need to retire them. Most winters last about 90 days. If I wore the inexpensive shoes every day of winter, I’d still be spending about $0.45 per wear.

At the end of 90 days, I’d be sending my shoes to Goodwill or to the dump. From the packaging, rubber, materials, store resources, etc., buying a pair of shoes and throwing them away is far less green. This buying of cheap materials with poor true value is part of the reason why we’re aiding climate change and adding to our conservation problems.

By buying shoes that are initially more expensive, I’m actually saving my wallet and helping the environment. While I focused on shoes today, you could certainly branch out and apply it to the rest of your wardrobe. When you can calculate cost per wear across domains, some serious savings will be in store.

Have you ever calculated cost per wear? Are there ever items that you choose to purchase that initially more expensive, but a better value?

Filed Under: Save Money Tagged With: Clothes, Clothing, Cost Per Wear, Dress Shoes, Florsheim, money, Shirts, Shoes, Wallet, Winter

Too Poor To Protest: How Income Inequality Silences Your Voice

By Frugaling 11 Comments

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Pepper spray john pike occupy wall street uc davis

In September, 2011, New York City’s Zuccotti Park was flooded with tents and protesters. Sparked from an Adbusters article, the Occupy Wall Street protests began. The movement championed a variety of ideals that included wealth equality, removing money from politics, and reducing corporate influence in our political system. Diverse groups flocked to the streets to argue for a better future; potentially, one without massive corruption and greed. But the idyllic dreams faded as the campers were kicked out of the park and cities used police powers to destroy the collected masses across the country.

If you’re here, you’re probably part of the 99%

If you’ve ventured onto Frugaling.org, you’re likely interested in saving money and becoming more frugal. Moreover, you’re probably a proud member of the 99%… of incomes. The Occupy Wall Street movement embodied a siren call that said, “We are the 99%.” They owned their place in society and called for greater income equality.

The anger and resentment are building, as people think about the exorbitant bonuses that Wall Street marketmakers are taking home. Most of the recovery in Obama’s economy are limited to the richest/highest earning populations. In fact, the income inequality is reaching record proportions.

In 2012, the top 10 percent of earners took home more than half of the country’s total income.

…The 1 percent has captured about 95 percent of the income gains since the recession ended. (NYT)

The New York Times’ Op-Ed Columnist, Paul Krugman, says it best:

In practice, inherited wealth and connections matter enormously; those not born into the upper tier are, and know themselves to be, at a huge disadvantage. (NYT)

In India, they’ve long had a caste system that stratifies the demographic groups. You are frequently born into a group and the income pressure force you to stay planted in this domain. What Krugman is alluding to is a caste system in the frame of India’s horrific class structure that limits income mobility and opportunities in life – right here in America.

The consequences of mass income inequality

Poverty and income inequality both distract and debilitate people from being able to think critically. The tragic irony is that financial decisions, debt, savings, and everything that Frugaling stands for may be unattainable in this environment. Basically, there’s an unmet basic need in those suffering from poverty.

Maslow's Hierarchy of Needs Image Wikipedia
Photo: Wikipedia

In 1943, a psychology professor and researcher introduced a basic hierarchy, construct for understanding how everyone has basic needs. This pyramid included Physiological, Safety, Love/Belonging, Esteem, and Self-Actualization. An individual would be working up to a self-actualized state, but certain needs must be met first. This is called Maslow’s Hierarchy of Needs.

Poverty and income inequality test the limits for critical thinking because people are fundamentally fighting for more basic needs such as Safety. Without a universal, socialized, single-payer health care option, those most in need are forced to find basic health needs before thinking critically about a budget. When resources, property, employment, and/or health are questioned, the more advanced needs are pushed back. These requirements are particularly important when the most vulnerable populations are fighting to survive – much less to to protest, share, and become active members of societal decisions.

Protesting defamation and destruction in the impoverished

I want to take you through a little real-life experience. As a graduate student at a solid state school, I’m quite privileged with my opportunities and future employment. But graduate students like me are often short on time and money. Many are raising families at the same time. The lifestyle can be brutal.

Over the last decade, my home university has been proposing a reconstruction project and new buildings to university-owned apartments. Year after year passed without resolution, and the older buildings aged terribly. Something needed to happen, as the most vulnerable school populations were living in evermore dilapidated housing.

Colloquially, these were referred to as a project and ghetto. The most diverse students and families occupied these buildings. Housing was exceptionally affordable – cheapest in the city – with many basics covered (e.g., water, cable, internet). Despite the horrid, storied exteriors, these were an exceptional choice for those studying at the highest level of academia and the smallest wallets.

Then a resolution quickly swept over the university apartment system. New buildings and contractors were being brought in to discuss all the financial complexities. At the end of this dialogue, the university decided to do something morally aberrant. Instead of keeping the university-owned land and property, they decided to lease the land to a private property management company. Now, this property company would finally revitalize the campus housing, but the consequences to the most in need would be terrible – a trade-off that was easily overlooked by school administrators and a company that stood to benefit from serious rent increases.

As the private company builds their own property on the campus, I’ve spoken to many vulnerable student populations. My frequent question is: Will you be staying? The answer is often “no,” because they can’t afford the nearly 100% increase in rent. They’ll be forced to move out of their apartments and a diaspora of diverse students will look elsewhere in the city. Families of four, recent immigrants, those on student visas, and many other groups are now being pushed out of their homes – forced to pay up or get out.

Something seemed evil about the process, and I began to ask people if there were ever protests on campus. Nobody ever heard, was aware, or participated in any. Because these students were in a rough financial spot and short on time, gathering a mass of protesters was a near impossibility. It never came to fruition. And now, the huddled masses must move on.

Should we defend the rich because they pay the most taxes?

The rich are definitely getting richer – this is an economic fact. But more importantly, the rich are collecting most of the income growth, too. A growing debate is being waged between world leaders regarding income inequality. Surprising participants are chiming in for a powerful, heated argument.

A couple of the top mayors have chimed in to support the wealthiest populations – even going so far to argue that we should thank rich people. The former mayor of New York City, Michael Bloomberg, has stated that the rich are a blessing for the city of New York. Because millionaires and billionaires pay lots of tax revenue back to the city and state, Bloomberg believes that we should honor and respect their riches. Over his tenure, he hesitated and prevented income tax increases on the wealthiest populations. Former Mayor Bloomberg even suggested that the wealthy may leave in droves if taxation increases, but this hasn’t been proven. Moreover, the current Mayor, Bill DeBlasio, has refuted this claim:

@danarubinstein “I’ve never heard one person say I’m going to move out of the city because of the taxes. Not one.” http://t.co/EELOZF8U

— Bill de Blasio (@deBlasioNYC) October 4, 2012

Bloomberg isn’t alone in his defense of the rich. Mayor Boris Johnson of London, England also wrote about the need to thank the rich for their support of the city’s economy. These “tax heroes” (the 0.1%) pay for about 14.1% of tax revenue for the city. The mayor suggests that this is a positive thing and speaks to the contribution that the rich have on the economy. The oligarchic mayor even proposed giving knighthoods to the largest tax payers:

In fact, we should stop publishing rich lists in favour of an annual list of the top 100 Tax Heroes, with automatic knighthoods for the top 10. (The Telegraph)

After reading these two mayors defend the rich, you’d think the wealthy lifestyle was under attack – a war was being waged. But frankly, the lobbying power of the rich has stifled accurate, fair debate. And the masses – the 99% – are mostly silent again.

Thankfully, a growing number of leaders are speaking out about this economic problem that is sure to doom the masses without serious changes. Pope Francis has been an outspoken critic of trickle-down economics and supported reforms to the current capitalistic culture.

How can it be that it is not a news item when an elderly homeless person dies of exposure, but it is news when the stock market loses two points?

Some people continue to defend trickle-down theories which assume that economic growth, encouraged by a free market, will inevitably succeed in bringing about greater justice and inclusiveness in the world. This opinion… has never been confirmed by the facts.

While the Catholic church has often held that the impoverished are the most needed groups for their mission work, the analysis and critique of powerful, governmental economic systems has been overlooked. Pope Francis is bringing a sweeping message of hope to those who’ve suffered amidst these deleterious economic practices.

The President of Uruguay, José Mujica, has also been a firm supporter of those most in need financially.

Quoting the Roman court-philosopher Seneca, Mr. Mujica said, “It is not the man who has too little, but the man who craves more, who is poor.”

Mujica also upset some in Uruguay’s political establishment by selling off a presidential residence in a seaside resort city, calling the property “useless.”

His donations leave him with roughly $800 a month of his salary. He said he and his wife, Lucía Topolansky, a former guerrilla who was also imprisoned and is now a senator, do not need much to live on.

INDEED, if there is any country in South America where a president can drive a Beetle and get by without a large entourage of bodyguards, it might be Uruguay, which consistently ranks among the region’s least corrupt and least unequal nations. (NYT)

President Mujica is shirking the glam and pomp of the presidency’s opulence. Taking home around $800 a month is a ridiculous sum for a president, but the consequences have been incredibly positive. Uruguay is one of the most progressive nations in the region and widely considered to be the least corrupt. By shedding the affluent lifestyle of his predecessors, he has stripped the hierarchy and social class that may remove him from his people. He is a role model and advocate for moderation among a cultural malaise that argues for more and more growth.

When you’re too poor to protest a culture collapses

The biggest threat to our long-term economy is income inequality and social stratification. Without some sort of correction, we will be doomed to relive the mistakes that aristocracy found in generations prior to this. It’s scary to think that I may ever be too poor to protest the conditions and treatment I receive, but the risk is growing. The richest are getting even richer than the rest – the power, influence, and control of government is terrifying.

What control do we, the 99%, have when politicians can be lobbied and motivated to support the wealthiest? Who will protect the most needy?

Filed Under: Social Justice Tagged With: Economy, Equality, Government, Income Inequality, Mayor Boris Johnson, Mayor Michael Bloomberg, Occupy Wall Street, poor, Pope Francis, President, Protest, Social Class, Wealth, Wealthy

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