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Bill Maher is known for his polarizing opinions and uncensored diatribes about right-wing politicians. He’s an amalgamation of environmentalist, socialist, philanthropist, talk-show host, and comedian. While I seldom agree with his polemics, I feel like his opinions help me become a more well-rounded, critical-consumer of news.
Each week he films Real Time with Bill Maher, brings on about 4-5 guests, and does a brief standup routine. In one of his segments this week, he targets the car company, Cadillac. The brand is known for luxury vehicles and generally appeals to a higher-income bracket.
This commercial was too funny, disgusting, and wrong to avoid sharing it. While humorously filmed and brilliantly acted, the commercial suggests that Americans are special because we take less time off than other countries, work harder than everyone else, and get “bored” with scientific accomplishments.
The company and actor propagate a dream of consumerism that is your reward for all this “hard work.” Instead of enjoying more time with your family, taking a vacation, helping a charity, or saving for an early retirement, the dream is the all-new Cadillac ELR.
Hopefully your family, time, and life are worth more than this new car:
When I first saw this commercial, I actually really liked it, but then once I kept seeing it, it started settling in on what this commercial was preaching. I’m sorry, but I do not want all my handwork to show in material objects. I want it to show in my character, my success, and my ability to do good in this world. Ugh. Thanks commercials/commercialism!
Michelle,
Thanks for your comment! I would completely agree with you. I kinda liked it, actually. But seeing that end – looking at the car – just seems so materialistic. Love your version of what you want to show! š
I don’t get the whole car obsession thing. As long as it works and keeps me safe, I’m happy.
Stefanie,
Maybe it’s because you live in the wondrous city of New York! š Hah. But seriously, we do place too much emphasis on the car we drive. In the end, it’s just to go from A to B.