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The New Cadillac ELR Commercial: A Corporate Dream Of Consumerism (Video)

By Frugaling 4 Comments

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Bill Maher is known for his polarizing opinions and uncensored diatribes about right-wing politicians. He’s an amalgamation of environmentalist, socialist, philanthropist, talk-show host, and comedian. While I seldom agree with his polemics, I feel like his opinions help me become a more well-rounded, critical-consumer of news.

Each week he films Real Time with Bill Maher, brings on about 4-5 guests, and does a brief standup routine. In one of his segments this week, he targets the car company, Cadillac. The brand is known for luxury vehicles and generally appeals to a higher-income bracket.

This commercial was too funny, disgusting, and wrong to avoid sharing it. While humorously filmed and brilliantly acted, the commercial suggests that Americans are special because we take less time off than other countries, work harder than everyone else, and get “bored” with scientific accomplishments.

The company and actor propagate a dream of consumerism that is your reward for all this “hard work.” Instead of enjoying more time with your family, taking a vacation, helping a charity, or saving for an early retirement, the dream is the all-new Cadillac ELR.

Hopefully your family, time, and life are worth more than this new car:

Filed Under: Save Money, Social Justice Tagged With: balance, Bill Maher, Bracket, Cadillac, car, Consumerism, Income, income ratios, money, politics, Real Time, Vacation, work life

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