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The Difference Between Cheap And Frugal Coffee

By Frugaling 25 Comments

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Photo Russell James Smith on Flickr

I got home the other night and my roommate asked, “What’s the cheapest coffee per ounce?” I didn’t know. That simple question spawned a two-hour search — digital and physical — to find the cheapest possible option.

We scoured Amazon.com for different brands. There were Coffee Bean Direct, 8 O’Clock Coffee, Starbucks, and everything in between online. After some math from elementary school that seemed far too hard to remember, we divided nearly every brand by ounces to find the cheapest price.

The most affordable was about 30 cents per ounce. In the back of my mind, I remembered that I had a coupon for $1 off of Walgreen’s “Nice” coffee. This blatantly huge canister comes in at nearly 33-ounces of pre-ground coffee. After coupon, it came to 23 cents per ounce.

My roommate said, “Let’s go to the Walgreens and try it!” The clock read 9:30 PM. Drinking a bunch of caffeinated coffee didn’t seem smart, but against my better judgment I immediately said “yes.”

We hopped on our bicycles and rode to the store. Headlights ablaze, we were men on a mission. Inside, we quickly walked over to the coffee aisle and found “Nice.” It sat precariously close to Folgers. My roomie was quick to point out that markets regularly pair their generics next to comparable products.

Coffee and eggs

If the “Nice” canister was supposed to be similar to Folgers, it’d be undrinkable at any cost. I had tried Folgers before, and realized that if I ever needed to quit coffee, this would be the perfect prescription. Folgers had perfected the art of throwing unknown substances in large drums — before anyone else. Open any pack, and you find a strange blend of irregularly roasted chips of what they call “coffee.” That diversity of substances is paired with a uniquely acidic taste — like drinking an alkaline battery. But there was “Nice.” Maybe it’d be better?

After purchasing the canister, we rode back to immediately brew a cup. It was just like Folgers. The smell, the taste, the look… Everything about it screamed of substandard quality. I wanted to swig mouthwash and chew soap to clear my palette of this abomination. “Nice” would be returned the next day, as Walgreens’ return policy guaranteed my satisfaction. Two-three cents per ounce were 23 too many.

Saving money has a limit. At some point, frugality becomes cheap to a fault. Every product has a different barrier, and sometimes spending a little more upfront creates a better value. Either way, I have a few takeaways — some rules — that you should follow on your search for a more affordable cup.

1. Search for 100% Arabica

For casual coffee drinkers, scan the package for the source and type of coffee beans. Some popular regions include Central America, Africa, and East Asia. Unlike my “Nice” coffee experience, where the canister read, “100% coffee,” you want to see a bag that says, “100% Arabica beans.” This will help ensure that you are actually drinking real coffee, and not twigs and dirt.

2. Buy whole beans

Whole beans retain their flavor and oils longer then ground coffee. There’s nothing better than some freshly ground coffee. Packaged ground coffee, by any brand, is a big flavor sacrifice. If the goal is to maximize flavor on a budget, stick with whole bean. It usually doesn’t cost any more and assures that you can see what’s going into your hot cup o’ joe.

3. Buy in bulk

But if you can’t buy in bulk and have to buy coffee quick, stick with 12 to 16 ounce packages. While these can’t compete to bulk coffee, you can usually find one brand on sale — exercise strength and resist brand loyalty. Additionally, packages are more frequently purchased, so they tend to be fresher than the metal containers.

4. Stay away from the canisters of coffee

Ugh, I can’t stress this enough. The bulk, pre-ground, canister-style coffees are awful. It’s gas station coffee that’s set out for hours on end. It’s the leftover shards that no other coffee company wants. It might cost a few more cents per ounce to stay away, but I assure you that this is worth it. Just think, you’re saving tons of money over buying coffee out and about!

5. Buy with friends

The best part of about being frugal has nothing to do with padding my own wallet. Frugality is a social starter — something that brings people together and helps them question their values around money. Sharing in this pursuit of the cheapest coffee wasn’t just about saving a dollar here and there, it was about experimenting with a friend. And nothing helps save more than buying in bulk with others. If you can, try to buy whole beans with others — go to Costco or local roasters and ask for deals. There are savings in numbers.

Filed Under: Save Money Tagged With: affordable, Beans, cheap, Coffee, Frugal, grind

Starbucks Reserve Coffee: A Symptom Of Income Inequality

By Frugaling 13 Comments

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Starbucks Reserve Coffee Expensive Income Inequality
Just got a fresh cup of Starbucks Reserve coffee. It only costs $4 per cup!

More companies are moving to two-class business models — catering to a growing divide in income brackets. Essentially, it’s the difference between the dollar-menu and the deluxe package. Look no further than your local Starbucks, where they created an elite status for coffee drinkers. It’s called, “Starbucks Reserve.” Like our broader economy, it’s not made for everyone — intentionally.

Reserve drinks come in a black Starbucks drink sleeves which say, “Exotic, rare and exquisite coffee.” Today, I got to order one because I’m using a free drink reward from a 12oz bag of coffee. In a way, I’m circumventing the traditional class system of drinks.

Before choosing a Reserve coffee, the employee tells me she recommends the fancy-something-sundried-special-faraway-coffee. I’m out of my element, and gladly accept the suggestion. All I know is that I’m drinking something from Hawaii and it’ll be brewed on an $11,000 machine. It’s supposed to be good.

When I look up at the menu board above the employee, I gasp at the price: $3.95 for a tall (12oz) cup. At more than $4 per cup after taxes, the Kona Perry coffee is the most expensive coffee choice by far. A normal cup of coffee at Starbucks is half the price — about $2.

I’m was reeling at the exorbitant price. I thought, “How can someone spend $4 for a cup of coffee?” It’s then that I realize something stupidly simple. The economy is more divided than ever. Perhaps this an oversimplification, but the middle class is quickly disappearing. The popular buzzword is income inequality. Starbucks’s response is a new, atmospheric price structure that caters to the wealthy.

After a couple minutes, the barista says, “Sam, your tall Kona Perry coffee, brewed on the Clover machine, is ready.” I gingerly pick up the coffee and realize they’ve purposely advertised my status/drink to everyone in the building. While smart marketing, I’m frankly embarrassed by the complexity of my order. I feel like apologizing to those around me. “Sorry, it was free, I assure you I didn’t just pay more than $4 for black coffee!”

I take my first sip, and immediately notice how smooth it is. It tastes wonderful. For a moment, I imagine $4 being totally worth the expense (despite being more than my lunch on most days). I take another sip, and smile. I take another sip and realize how nice it is to pretend I’m wealthy for a day. This is the good life — for a moment.

As the drink disappears, it occurs to me that I don’t know how this compares to the lower priced Starbucks coffee. I’m not sure if I’m tasting class or actual quality. Is my mind playing a trick on me? Is the quality all psychological? Whatever the reality, I can’t afford this regularly. It’s a nice treat/aside from the everyday option. I see this as a growing business model for most industries (from airlines to restaurants to hotels). Unfortunately, as the economy becomes more polar and divided, so do consumables. Starbucks Reserve coffees are just a consequence of this income inequality.

Filed Under: Save Money, Social Justice Tagged With: Beans, Class, Coffee, Free, Income, Income Inequality, Kona Perry, money, Reserve, Save Money, Starbucks

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