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August 2014 – Blog Income Report

By Frugaling 10 Comments

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Important: Preamble before profits

Despite being a personal finance website and blog, I’ve hesitated to regularly provide specific earnings. Each time I’ve shared writing revenue — at 6 and 12 months — it’s taken me some time to deliberate whether I should. My revenue isn’t everything, and frankly, it’s been steadily declining since last summer. But while I made less revenue, I saw more traffic — the important metric to me.

Many personal finance blogs share their earnings on a regular, monthly basis with their readers. My fear in regularly doing so may come from an irrational place, but I worry that sharing this information is like eating junk food; the syrupy sweet taste goes down easily, but it has a vapid nutritional value. Last month, I decided to share those income stats and many readers liked seeing how the website was helping my financial goals. Hope these stats help in your own blogging/writing journey!

August 2014 — Blog income report

August was a rough month for earnings. Unfortunately, the continued slump and decline in earnings has not stopped. At one point in January and February of this year, I was making over $5000 per month from the site. Now, I’m lucky to be making over $500. It’s definitely changed how I budget for the future, and I wish there was something I could do to change the situation. Thankfully, my traffic continues to stay strong, along with social media growth. I crossed over 1,400 followers on Twitter, which is a tremendous milestone for me.

Google Analytics Screenshot of Stats
Here’s what my traffic stats looked like this month.

LinkOffers Affiliates
$485 (Up $69 compared to last month)

Again, affiliate sales led for income. Buoyed by two credit cards, Barclaycard Arrival and US Airways, I saw a slight increase in earnings this month. Over the last few months, LinkOffers has steadily cut the commission on credit cards. Consequently, this is much of the reason why these numbers slumped since the beginning of the year. I have not been regularly advertising affiliate deals and links, which may also be contributing to the slide and stagnation of revenue. I have some work to do here.

Google AdSense
$40.47 (Down $207 compared to last month)

Last month I had a hugely viral article that brought in hundreds of thousands of visitors. It was unreal. That spike in traffic artificially cause Google AdSense revenue to expand. Now, it’s back to more realistic values. This value tends to track around $50 per month. For August, I ended up moving an ad space to the beginning of articles to try to keep ads highly visible. Thus far, I’m not seeing any major revenue boost from this switch.

Amazon Associates
$0.20 (Negligible change)

Somebody mentioned that Amazon’s Associates program may have taken a big dive due to the Smile program. This Amazon initiative encourages shoppers to choose a charity to support. By selecting one, a percentage of your purchases go to that charity. It’s a great program, but it looks like it may remove your referral link. This may be reducing any commission possibilities.

Total August 2014 Earnings: $525.55 (Down $139.53 compared to last month)

Forward-looking statements

Last month I mentioned that I’d like to begin reviewing books, films, and media that help diversify the conversation about personal finance. I decided to start with a super ambitious read called All the Presidents’ Bankers by Nomi Prins. I’m about halfway through this impressive tome of financial and banking history. Thus far, I’m loving it, and can’t wait to share it with you all! Likewise, I will be writing a review of a new documentary, Rich Hill. This film is about severe poverty in a small, midwestern town. Look forward to those soon.

As for revenue, I’m not working actively enough to change the financial situation each month. That’s something I need to work on. I’ll likely revamp and republish a couple articles on some of my favorite affiliate links.

Thanks for reading! If you’ve got questions, comments, or advice, I’d love to hear it below!

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Filed Under: Make Money Tagged With: ads, August, Blog, Blogging, Google, Income, LinkOffers, money, Write, Writing

Comments

  1. Messy Money says

    September 1, 2014 at 7:35 pm

    Interesting stuff. Love when bloggers post their stats- it gives me hope. LOL What article went viral??

    Reply
    • Sam Lustgarten says

      September 1, 2014 at 10:18 pm

      Hey MM!

      Thanks for asking about the article. It was entitled, “Destroy the 40-hour workweek.” I think it resonated with a lot of people and then became a major hit on Reddit! 🙂

      It was an incredible experience. Thanks for your comment,
      Sam

      Reply
  2. Al | Saving the Crumbs says

    September 2, 2014 at 7:30 am

    Hey Sam, I’ve been approved for LinkOffers and applied for a couple of the affiliate programs inside, but I haven’t heard anything for a long time from any of them. What’s the process of getting approved for specific programs within LinkOffers?

    Reply
  3. "She Said" ~ frugalvoices.com says

    September 2, 2014 at 8:35 am

    I wonder if any bloggers quit their day jobs and make a comfortable living doing this full time?

    Reply
    • Sam Lustgarten says

      September 3, 2014 at 10:26 pm

      Oh, some definitely do! 🙂

      Reply
  4. femmefrugality says

    September 2, 2014 at 10:59 am

    Amazon associates gave me $0 on a pretty large order last month. Need to get in touch with them to see why. The affiliate world is shifting for sure…just need to figure out where to. 🙂

    Reply
  5. maria@moneyprinciple says

    September 2, 2014 at 4:16 pm

    Well, I suppose the income will pick up. Well done on the traffic and the spike is very impressive.

    Reply
  6. Mr. Frugalwoods says

    September 2, 2014 at 7:01 pm

    Hey, $500 ain’t a kick in the pants, that’s for sure. (I have no idea why that came into my head, but there you go!)

    Did you start the blog with the idea to make it a revenue stream? Ever thought about making some sort of sellable good like an ebook? I have some friends in the tech space that have done pretty well writing a short ebook on a niche topic. Books do entail lots of time spent with no guarantee of a return… but they can be a nice evergreen revenue stream. Plus you already have a built-in marketing platform!

    Reply
  7. Michelle says

    September 3, 2014 at 8:18 pm

    I must have missed the article, Do you have a link?

    Reply
    • Sam Lustgarten says

      September 3, 2014 at 10:27 pm

      Yep! Here you go: “Destroy the 40-hour workweek“

      Reply

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