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The New Rich: How $250k A Year Became Middle Class

By Frugaling 28 Comments

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Mansion The New Rich Middle Class War
Photo: jorge lascar/flickr

Frugality is a necessity for some, and a choice for others. There are many opportunities to spend carelessly – the Starbucks around the corner, that new gym membership, or going out to eat all the time. It takes serious effort to save money and spend less.

It’s far harder to find ways to lower your bills and balance a budget. At some point the desire to be frugal can fade when wealth, affluence, and income increases. How much money would you need to make per year to relax or throw away your budget, and say goodbye to the frugal life? Would you?

Rich Kids of Instagram The New Rich
Photo: Rich Kids of Instagram

A dictionary definition of being rich

For many, becoming wealthy entails a certain level of privilege, posh, and the ability to spend wherever you want – without much care or a budget. Riches generally come from a combination of income and savings. Without any savings and a hearty salary, you’re likely vulnerable to economic turmoil. Without an income a moderate savings, you could be in trouble, too.

Here’s Dictionary.com’s definition of bring rich:

having wealth or great possessions; abundantly supplied with resources, means, or funds; wealthy (Dictionary.com)

Pondering whether you’re rich? You may want to ask these questions:

  • How much liquidity is in your checking accounts?
  • How much is invested?
  • How much do you make per year (and what tax bracket does that put you in)?
  • What kind of liabilities do you have (e.g., loans, debt, future payments)?
  • Have you ever compromised your lifestyle due to economic turmoil?

The New Rich and middle class

Only 2.9% of earners make more than $250,000 a year (CNBC). On a nationwide and worldwide scale, many consider this to be wealthy. But some people within this income level hesitate to call themselves rich – identifying more in the upper middle class.

A recent article by Associated Press (AP) writer Hope Yen interviewed some of those people:

“I definitely don’t see myself as rich,” says Lott, who is saving to purchase a downtown luxury condominium. That will be the case, he says, “the day I don’t have to go to work every single day.”

…Sponder says she doesn’t consider her income of $250,000 as upper class, noting that she is paying college tuition for her three children. “Between rent, schooling and everything — it comes in and goes out.” (AP)

Kibera Slum Wikipedia The New Rich
Photo: Kibera Slum/Wikipedia

The new rich still get to decide which elite private schools to send their children, live in high cost of living areas, and have more job security. On an international scale, these riches are incomprehensible to abject poverty.

Compare this to Kibera, Nairobi, where you’ll find residents without running water, electricity, proper sewage, or waste disposal. Here’s a little information about the conditions:

The slum is contaminated with human and animal feces, due to the open sewage system and the frequent use of “flying toilets” (defecation inside plastic bags that is thrown elsewhere). (Wikipedia)

Nobody should have to live like this. Unfortunately, as the world economy has largely recovered from the disastrous housing bubble and mortgage crisis, many lower and middle income families have missed out on income gains. It’s no longer a dream to have more than you need – it’s an expectation. People in lower and middle class incomes don’t think they have it – they probably don’t – and those in the top percentages for earners seem to be denying their wealthy status.

The $250k a year tax bracket and government intervention

President Barack Obama Tax Reform The New Rich $250k
Photo: muhammed/flickr

There’s a complicated interplay between this income status and the federal government. Those filing individually at the $200k or married at the $250k levels have their marginal tax rates increased significantly. A marginal rate suggests that you get taxed at the traditional rate up until the income limit ($250k in this example).

In recent years, President Obama focused on the $250k income line and greater for increased taxes. Part of the proposal for tax reform included breaking down income brackets and increasing the marginal rates for those in the highest levels.

Regardless of where tax reform goes from here, there has been a target on the back of the $200k/$250k level. This campaign to define the wealthiest class and tax them more has bred a hearty argument on a variety of news sites.

A long-running article on Debate.org asks, “Is a couple making $250,000 a year considered rich anymore considering how fast costs are rising?” Many people have commented to say “no” – that $250k is not rich:

Try supporting a family of 5 on $250,000/year in the SF bay area. The cost of living here is so high and I’ve got 3 kids. It does not seem fair to tax me the same as someone making $250,000 per year in, say, South Carolina where housing is less than 1/5th the cost. The potential tax should be more thoughtful and consider local cost of living.

People that make $250,000 already pay close to half of their income in taxes. Federal, State, Local, Social Security, Medical…leaves you with $125,000. Family of 5 automatically puts you in a “no financial aid” status for your kids in college.

However – people earning $250k/year are most likely in a high cost of living area – so expect $3k/month housing expenses, $2k/month other expenses (food, transport, etc.)

CNBC, the financial/market show known for rampant support of free-market economic principles, says:

For folks like the Joneses who live in high-tax, high-cost areas, who save for retirement and college, pay for child care to enable two incomes, and pay higher prices for housing in top school districts, $250,000 does not a rich family make. (CNBC)

Overwhelmingly, the comments suggest that this income level is on the precipice of riches. Many feel vulnerable, as if they could lose this status. While they can live healthy lives, they are taxed heavily, the target of much tax reform, and generally live in high cost of living areas. Then, there are the government subsidies, kickbacks, and write-offs that the $250k level cannot easily attain. These cost savings that lower income classes can receive effectively make living even more expensive. The government proposes that people at this level don’t need as much help paying for college and saving.

As lower and middle income classes have seen social support and welfare programs devastated by government bureaucracy and cutbacks, the $250k group has actually become more vulnerable – in a sort of middle-ground that gets the least support, protection, and understanding. They’re economically unprotected, and this leads to a fear of losing this income level.

Finding frugality and a healthy budget, despite vast wealth

When I first started writing this article, I wanted to make it clear that this income tax bracket is very rich. Honestly, they have an incredible privilege of choice that is granted to very few. But with the collapse of social welfare, support, and market troubles, this bracket is in an economic no-mans-land – you either go up or get out. A family with a combined income around $250,000 a year may not feel rich. When the international economic world is studied, they are the richest of the rich. The average salary here in the States is still around $50,000. But in America, there is a well-warranted fear about the future status for those earning this much.

This is why frugality spans vast demographics. Most everyone can find reasons to save for tomorrow. When you are trying to earn and invest, but feel vulnerable to economic shifts, finding a budget and healthy spending habits can save you. Somewhere along the way we were duped into thinking that everyone needs more stuff, and that success is measured by how much we’ve amassed before our inevitable demise. We can’t buy ourselves out of death (yet), but we can provide help, support, and hope to those truly in need.

Have you ever wondered how much you need to make/amass to stop working, consider yourself rich, and/or feel financially secure?

Further reading: Too Poor To Protest: How Income Inequality…

Filed Under: Social Justice Tagged With: $250k, affluence, class warfare, classism, Income, Income Inequality, lower income, mansion, middle class, opulence, poor, poverty, rich, Shopping, the new rich, upper class, Wealth

The 5 Minute Guide To Reading Credit Card Terms And Conditions

By Frugaling 7 Comments

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Flickr Photo Creative Commons
Photo: Philip Taylor PT

What Are Terms And Conditions?

I applied for my first credit card in 2007. On that fateful day, I was approved for a cash back card, a small signup bonus, and given a starting credit score – all with no annual fee. The glory days were here! I was finally an adult, with a credit card.

But it wasn’t until I received the credit card in the mail that I finally spent some time reviewing all the fine print – the terms and conditions. Printed on fine, tissue-like paper was a series of rules – all in small, black font – that extolled the consequences of misuse and the agreements that I must follow. What had I signed up for?!

Now, as a frugal, thrifty, and penny-pinching maverick I’m here to tell you a simple truth: You need to read the terms and conditions before you signup for a credit card. Isn’t that simple? When you signup for a credit card, you’re entering a formal contract with a bank to repay all debts – no matter what. As a member of this contract, it’s important to spend some time reviewing these documents to make sure it’s a fair deal.

The Schumer Box

The Schumer Box for Terms and Conditions
The Schumer Box for Credit Card Terms and Conditions

In 1988, Senator Charles Schumer from New York introduced the concept of a box (“The Schumer Box“) that would graphically outline the details of credit card agreements and accompanying materials. The Senator’s idea became a law and took effect in 1989. Essentially, the Senator was pioneering what education and literacy experts were arguing for: An easier way to read financial documents.

Included in the Schumer Box:

  • Any annual fees
  • Annual percentage rate (APR)
  • Other APRs (i.e., balance transfers, cash advances, default APRs)
  • Grace period
  • Other transactions fees

Jargon and complicated contract law had largely prevented people without excessive degrees – or letters behind their name – from understanding what the heck was being said. The Schumer Box was an easy interface for everyday people, and it increased comprehension across socio-economic divides.

But in 2007, as I applied for my first credit card, the Schumer Box didn’t help me.  I wasn’t paying attention, and was just too “grateful” to realize I need to critically evaluate the documents in front of me. These days it’s easier to find out more information online. For example, you can read a review of the Chase Sapphire Reserved card and get some critical details at a glance. This is key: Better to prepare than react when it comes to finances and debt. Actually, it’s better to prepare in every facet of life – finances should be no different.

The Credit Card Act Of 2009

In 2009, the Credit Card Act was signed into law. The goal of the legislation was to

“…establish fair and transparent practices relating to the extension of credit under an open end consumer credit plan, and for other purposes.”

With the lofty desire to enhance the transparency of credit card terms and conditions, the CARD act encouraged companies to create shorter documents that were easier than ever to understand. A variety of stipulations such as overlimit fees and distress-inducing repricing actions were nearly eliminated. These fees normally hit low-income and lower-middle-class households. They were being nickel and dimed by a variety of these increases and fees – with a seemingly unregulated market for swift changes that targeted consumers trying to pay off credit card debt.

Isn’t it ironic that a law aiming to increase transparency used direct financial jargon to explain the purpose? Nonetheless, “open end consumer credit” is a credit card and/or revolving line of credit that is issued by a bank to a consumer (you). The Act told credit card issuers to find ways to explain their products, terms, and liabilities in plain English. But like so much legislation in Congress, it didn’t have teeth.

“One of the expressed goals of the CARD Act was to improve transparency in the credit card market, but the Act did not explicitly mandate any changes in the length and form of credit card agreements.”

Despite the cautious recommendation to streamline and enhance comprehension, credit card companies actually conformed to these new standards and tended to aid in the presentation of credit card terms and conditions. Between 2008 and 2012, the average word count of agreements fell 24.4% (see picture below).

Average Word Count Decreased Between 2008 To 2012 For Terms And Conditions
Average Word Count Decreased Between 2008 To 2012 For Terms And Conditions
Flesch-Kincaid Reading Analysis of Credit Card Terms and Conditions
Flesch-Kincaid Reading Analysis of Credit Card Terms and Conditions

Along with shorter agreements, the banks issued terms and conditions that were easier to read. In 1948, Rudolf Flesch introduced a simple mathematical formula that suggested a grade level equivalent for the amount of text, sentence structure, and word choice. Using this method of analysis, the credit card companies have lowered the average reading level from 11.5 to 9.8 from 2008 to 2012. By doing so, the banks made agreements more accessible and easier to understand; frankly, they became fairer instruments, as both parties could better understand what they were agreeing to.

What Does This All Mean For You?

Next time you’re thinking about signing up for an awesome rewards credit card, think about the terms and conditions you’re ultimately agreeing to. Scientifically speaking, it’s easier than ever to understand and comprehend what a credit issuer is offering. By taking some time to critically evaluate what’s being shared, you can save yourself lots of heartache down the road. Use the Schumer Box to check for ancillary fees and exorbitant annual percentage. Use the CARD Act’s regulations to read carefully through the agreement and don’t hesitate to ask the issuer questions before you sign the dotted line.

Do you read the terms and conditions before you signup for a new credit card?

Filed Under: Best Credit Cards Tagged With: Banking, Banks, Card, Conditions, Contract, credit cards, Guide, Help, Information, Reading, Regulations, Rules, Schumer Box, Signup Bonus, Terms

3 Grooming Mistakes That Cost You Hundreds

By Frugaling 17 Comments

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3 grooming mistakes I was making for years and how I'm saving hundreds of dollars by changing my brand identification.

Brand identification is a powerful marketing tool. If I can make you relate to a particular product, I may have a customer for life. By 2015, the market for men’s grooming products will reach $33.2 billion. Companies like Johnson & Johnson, Proctor & Gamble, and Unilever all have a hand in this growing segment.

In the process of creating brands we love, these businesses have capitalized on directing us to more and more expensive beauty/grooming-related items. Every day, we meet purchasing decisions that require a frugal eye. Here are 3 grooming mistakes I was making for years and how I’m saving hundreds of dollars by changing my brand identification.

1. Buying the first deodorant you know, see

The average price of deodorant costs $4-8 (DailyFinance). Approaching the aisle, and you’ll find these sticks screaming at you with bright labels and translucent containers. Sometimes there are twin packs that advertise a deal. Don’t fall for the first available or the twin pack – these aren’t deals.

Axe sprays have become popular options for adolescents. These powerful coverups double as cheap colognes. Comically, Axe products are advertised to attract women and cover up the bad natural scents, but some natural pheromones are important in the attraction game:

For that reason, excessively masking your natural scent could become a detriment (Lifehacker).

A day without my deodorant is scary – it’s a must. But unlike the movement towards gels, liquid, and spray deodorant, the classic stick is still your most frugal option. Oftentimes, I can find clearance deodorant at Target stores for under $1 per stick.

Savings: $2-6 per stick.

2. Washing with liquid soap

Demonizing the old soap bar has been a crafted, effortful, and deceitful advertising campaign conducted for years. Companies realized that liquid soap could be sold for more money, used more frequently, and dispensed inefficiently. The combination is a boon to business.

I spent years buying into these wasteful products before I realized this err in thinking. Nowadays, buying bar soap is exceptionally affordable. I purchased 12 bars of Dial for about $3. That’s a steal compared to the $3 bottle of body wash.

Savings: ~$2 per bottle.

3. Shaving with razors

Buying refill blades/cartridges for an inexpensive Gillette razor can cost you over $30. Most everyone knows that these razor refills are a complete rip off, but the solutions can seem circuitous. The simple answer is changing your shave, style.

By opting for a trim versus shave, you’ll be saving your skin and budget. Shaving is incredibly tough to that outer epidermis, and often moisturizers and post-shave creams are advised. This should all be included in the price of shaving.

Instead, use a beard trimmer and select an appropriate length. Most trimmers offer a baseline standard for the popular shadow look. For a $20 trimmer, I have saved literally hundreds of dollars in shaving over the years.

Savings: At least $300.

Filed Under: Save Money, Social Justice Tagged With: Art of shaving, beauty products, cost, grooming, mens, mistakes, money

Media Confuses Consumerism And Ads With Success

By Frugaling 2 Comments

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Related post: Too Poor To Protest: How Income Inequality Silences Your Voice

The Daily Show CNN Walk to the Couch Ads
The Daily Show’s Jon Stewart makes fun of CNN’s walk to the couch ads

Reader happiness versus advertising revenue

This is infuriating and intoxicating all at once. When you start a site and begin to build an audience, monetary consequences become more important. There’s serious money to be made. If I place in-text ads in front of my readers’ eyeballs, I risk alienating them while also skyrocketing my earnings. As an author, I constantly wonder what’s more important: A comfortable reading experience or pure profits?

This equation is delicate for any news source. Without ads, they cannot operate. Share too much, and you may lose your avid readership. There’s been a push in recent years to make ads more seamless – an effortless part of the process of consuming media.

CNN took this to the extreme recently, as they turned a simple walk to a couch into an advertising opportunity. A satirical critique from The Daily Show’s Jon Stewart ripped the idea apart and brutally made fun of the network. Clearly, the balance and boundary for advertisements had been crossed. Shortly after displaying this depraved attempt at money making, CNN cancelled the in-show advertising segment.

Ad revenue is falsely, grotesquely linked to success

A recent article in Business Insider catalogued the many ways Android was failing in comparison to the iOS/iPhone platform. In particular, the article focused on the Christmas shopping season purchases between the platforms:

Apple users on iPhone and iPad accounted for five times what Google’s Android users did when it comes to online shopping.

This is certainly a story and interesting financial question: Why are Google’s Android users spending less than their iPhone carrying friends? But here’s where many media outlets take this one step further and assert an ad-friendly correlation that doesn’t necessarily exist:

What the heck is wrong with Android users?

Android people just seem to be sitting on their hands. Their phones are just as powerful as iPhones are. They have bigger screens, too. But they don’t do anything with them.

Simon Khalaf, CEO of Flurry, one of the larger mobile ad companies…had a surprising answer for us: Androids are simply dumbphone replacement devices…

…It seems like the users on the majority of the island aren’t interested in modern life.

By not supporting big business – as much – this Christmas, Android users are being vilified. This contempt for a population seems to be solely motivated by advertising revenue. They’re described as inferior and worthless in the eyes of this media outlet. Why look for Android users when iPhone users will buy more?

Unfortunately, this is an incorrect, vapid conclusion. The author seems to stop short of actually looking for reasonable conclusions about what is happening. Androids make up about 80% of all smartphones. There’s a great diversity in Android users, as many are more affordable than iPhones. Androids can be applied to less expensive prepaid cell phone plans and off contract. These options cater to a different, more frugal audience than iPhones. Shouldn’t these frugal users be exalted for spending less?

Apple appeals to many audiences, but its affordability is better suited to the wealthy. The company’s margins are well known for being industry setting limits, with some products garnering 50% or more markup on actual build value. The person that buys an iPhone is likely in a different income class than an Android user.

But all these reasons are simply a defense of Android users, and that misses the greater point. Larger media outlets often get distracted by revenue and profits as the sole barometer of success. These news sources even go so far as critiquing less ad-friendly executives as being childish.

Embrace ads and be revered by Wall Street

If you’re not developing a way to monetize your platform, Wall Street isn’t interested. When technology darlings rise beyond startup status and begin entertaining an initial public offering (IPO), investors analyze the earning potential. For instance, Snapchat may have a multi-billion dollar valuation, but it’s not making money yet.

Angel investors have pumped hundreds of millions into the company for development. The future looks similar to Facebook: mine user data without explicit permission or choice (accept the terms or get off the app), and plaster intrusive ads that capture your attention and wallet. But who decided Wall Street was the bastion for business acumen and respect for users’ wants?

This is a narrative that major media outlets across the board tend to support. One of my favorite websites, The Verge, suggested that Mark Zuckerberg was childish when he didn’t support advertising as much. Likewise, they suggested that the major turnaround in Facebook’s stock was associated with his new embrace of ads:

Zuckerberg decided to buckle down, grow up, and start focusing on the nitty-gritty of the business.

He got trusted engineers to give up coding and start working on spreadsheets and mobile ads instead. He began taking face-to-face meeting with important clients like McDonalds. And he embraced more ads in both the news feed and in the company’s mobile products. The result has been a strong turnaround that has boosted the stock to new highs. (The Verge)

The Verge’s article seems to portray an atypical business desire as wrong or inferior. Zuckerberg is painted as an idiot that needed to “grow up” to recognize the basic business needs. Instead of being considered a hero for trying to stand up to investors, the media tends to focus on something that supports the mass-media-advertising model.

Consumerism, ads, and real progress

Corporate America would like you to think you’re merely an employee that aids profitability. Why exist if you are not contributing to a bottom line? As a company, there’s this assumption that you should take any and all profits you make – no matter the cost. But there are limits to corporate greed, and a backlash may result from poor planning.

CNN was privy to a major critique of their strange advertising practices. Clearly, a line was crossed. It’s easy to confuse advertising revenues with success. Honestly, when I have months that make me less money on Frugaling, I wonder what I did wrong. Fortunately, there’s a healthier reality that includes the users’ perspective. Success should be gaged in sharing and commenting rather than the profit model.

When your goal is a powerful reading experience – versus profits – you’ll likely end up with more in your pocket anyways.

Filed Under: Social Justice Tagged With: ad, ads, CNN, Consumer, Facebook, Frugal, Jon Stewart, money, readers, revenue, Salon, Snapchat, Tech, The Daily Show, The Verge, User, walk to the couch

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