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Media Confuses Consumerism And Ads With Success

By Frugaling 2 Comments

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Related post: Too Poor To Protest: How Income Inequality Silences Your Voice

The Daily Show CNN Walk to the Couch Ads
The Daily Show’s Jon Stewart makes fun of CNN’s walk to the couch ads

Reader happiness versus advertising revenue

This is infuriating and intoxicating all at once. When you start a site and begin to build an audience, monetary consequences become more important. There’s serious money to be made. If I place in-text ads in front of my readers’ eyeballs, I risk alienating them while also skyrocketing my earnings. As an author, I constantly wonder what’s more important: A comfortable reading experience or pure profits?

This equation is delicate for any news source. Without ads, they cannot operate. Share too much, and you may lose your avid readership. There’s been a push in recent years to make ads more seamless – an effortless part of the process of consuming media.

CNN took this to the extreme recently, as they turned a simple walk to a couch into an advertising opportunity. A satirical critique from The Daily Show’s Jon Stewart ripped the idea apart and brutally made fun of the network. Clearly, the balance and boundary for advertisements had been crossed. Shortly after displaying this depraved attempt at money making, CNN cancelled the in-show advertising segment.

Ad revenue is falsely, grotesquely linked to success

A recent article in Business Insider catalogued the many ways Android was failing in comparison to the iOS/iPhone platform. In particular, the article focused on the Christmas shopping season purchases between the platforms:

Apple users on iPhone and iPad accounted for five times what Google’s Android users did when it comes to online shopping.

This is certainly a story and interesting financial question: Why are Google’s Android users spending less than their iPhone carrying friends? But here’s where many media outlets take this one step further and assert an ad-friendly correlation that doesn’t necessarily exist:

What the heck is wrong with Android users?

Android people just seem to be sitting on their hands. Their phones are just as powerful as iPhones are. They have bigger screens, too. But they don’t do anything with them.

Simon Khalaf, CEO of Flurry, one of the larger mobile ad companies…had a surprising answer for us: Androids are simply dumbphone replacement devices…

…It seems like the users on the majority of the island aren’t interested in modern life.

By not supporting big business – as much – this Christmas, Android users are being vilified. This contempt for a population seems to be solely motivated by advertising revenue. They’re described as inferior and worthless in the eyes of this media outlet. Why look for Android users when iPhone users will buy more?

Unfortunately, this is an incorrect, vapid conclusion. The author seems to stop short of actually looking for reasonable conclusions about what is happening. Androids make up about 80% of all smartphones. There’s a great diversity in Android users, as many are more affordable than iPhones. Androids can be applied to less expensive prepaid cell phone plans and off contract. These options cater to a different, more frugal audience than iPhones. Shouldn’t these frugal users be exalted for spending less?

Apple appeals to many audiences, but its affordability is better suited to the wealthy. The company’s margins are well known for being industry setting limits, with some products garnering 50% or more markup on actual build value. The person that buys an iPhone is likely in a different income class than an Android user.

But all these reasons are simply a defense of Android users, and that misses the greater point. Larger media outlets often get distracted by revenue and profits as the sole barometer of success. These news sources even go so far as critiquing less ad-friendly executives as being childish.

Embrace ads and be revered by Wall Street

If you’re not developing a way to monetize your platform, Wall Street isn’t interested. When technology darlings rise beyond startup status and begin entertaining an initial public offering (IPO), investors analyze the earning potential. For instance, Snapchat may have a multi-billion dollar valuation, but it’s not making money yet.

Angel investors have pumped hundreds of millions into the company for development. The future looks similar to Facebook: mine user data without explicit permission or choice (accept the terms or get off the app), and plaster intrusive ads that capture your attention and wallet. But who decided Wall Street was the bastion for business acumen and respect for users’ wants?

This is a narrative that major media outlets across the board tend to support. One of my favorite websites, The Verge, suggested that Mark Zuckerberg was childish when he didn’t support advertising as much. Likewise, they suggested that the major turnaround in Facebook’s stock was associated with his new embrace of ads:

Zuckerberg decided to buckle down, grow up, and start focusing on the nitty-gritty of the business.

He got trusted engineers to give up coding and start working on spreadsheets and mobile ads instead. He began taking face-to-face meeting with important clients like McDonalds. And he embraced more ads in both the news feed and in the company’s mobile products. The result has been a strong turnaround that has boosted the stock to new highs. (The Verge)

The Verge’s article seems to portray an atypical business desire as wrong or inferior. Zuckerberg is painted as an idiot that needed to “grow up” to recognize the basic business needs. Instead of being considered a hero for trying to stand up to investors, the media tends to focus on something that supports the mass-media-advertising model.

Consumerism, ads, and real progress

Corporate America would like you to think you’re merely an employee that aids profitability. Why exist if you are not contributing to a bottom line? As a company, there’s this assumption that you should take any and all profits you make – no matter the cost. But there are limits to corporate greed, and a backlash may result from poor planning.

CNN was privy to a major critique of their strange advertising practices. Clearly, a line was crossed. It’s easy to confuse advertising revenues with success. Honestly, when I have months that make me less money on Frugaling, I wonder what I did wrong. Fortunately, there’s a healthier reality that includes the users’ perspective. Success should be gaged in sharing and commenting rather than the profit model.

When your goal is a powerful reading experience – versus profits – you’ll likely end up with more in your pocket anyways.

Filed Under: Social Justice Tagged With: ad, ads, CNN, Consumer, Facebook, Frugal, Jon Stewart, money, readers, revenue, Salon, Snapchat, Tech, The Daily Show, The Verge, User, walk to the couch

Too Poor To Protest: How Income Inequality Silences Your Voice

By Frugaling 11 Comments

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Pepper spray john pike occupy wall street uc davis

In September, 2011, New York City’s Zuccotti Park was flooded with tents and protesters. Sparked from an Adbusters article, the Occupy Wall Street protests began. The movement championed a variety of ideals that included wealth equality, removing money from politics, and reducing corporate influence in our political system. Diverse groups flocked to the streets to argue for a better future; potentially, one without massive corruption and greed. But the idyllic dreams faded as the campers were kicked out of the park and cities used police powers to destroy the collected masses across the country.

If you’re here, you’re probably part of the 99%

If you’ve ventured onto Frugaling.org, you’re likely interested in saving money and becoming more frugal. Moreover, you’re probably a proud member of the 99%… of incomes. The Occupy Wall Street movement embodied a siren call that said, “We are the 99%.” They owned their place in society and called for greater income equality.

The anger and resentment are building, as people think about the exorbitant bonuses that Wall Street marketmakers are taking home. Most of the recovery in Obama’s economy are limited to the richest/highest earning populations. In fact, the income inequality is reaching record proportions.

In 2012, the top 10 percent of earners took home more than half of the country’s total income.

…The 1 percent has captured about 95 percent of the income gains since the recession ended. (NYT)

The New York Times’ Op-Ed Columnist, Paul Krugman, says it best:

In practice, inherited wealth and connections matter enormously; those not born into the upper tier are, and know themselves to be, at a huge disadvantage. (NYT)

In India, they’ve long had a caste system that stratifies the demographic groups. You are frequently born into a group and the income pressure force you to stay planted in this domain. What Krugman is alluding to is a caste system in the frame of India’s horrific class structure that limits income mobility and opportunities in life – right here in America.

The consequences of mass income inequality

Poverty and income inequality both distract and debilitate people from being able to think critically. The tragic irony is that financial decisions, debt, savings, and everything that Frugaling stands for may be unattainable in this environment. Basically, there’s an unmet basic need in those suffering from poverty.

Maslow's Hierarchy of Needs Image Wikipedia
Photo: Wikipedia

In 1943, a psychology professor and researcher introduced a basic hierarchy, construct for understanding how everyone has basic needs. This pyramid included Physiological, Safety, Love/Belonging, Esteem, and Self-Actualization. An individual would be working up to a self-actualized state, but certain needs must be met first. This is called Maslow’s Hierarchy of Needs.

Poverty and income inequality test the limits for critical thinking because people are fundamentally fighting for more basic needs such as Safety. Without a universal, socialized, single-payer health care option, those most in need are forced to find basic health needs before thinking critically about a budget. When resources, property, employment, and/or health are questioned, the more advanced needs are pushed back. These requirements are particularly important when the most vulnerable populations are fighting to survive – much less to to protest, share, and become active members of societal decisions.

Protesting defamation and destruction in the impoverished

I want to take you through a little real-life experience. As a graduate student at a solid state school, I’m quite privileged with my opportunities and future employment. But graduate students like me are often short on time and money. Many are raising families at the same time. The lifestyle can be brutal.

Over the last decade, my home university has been proposing a reconstruction project and new buildings to university-owned apartments. Year after year passed without resolution, and the older buildings aged terribly. Something needed to happen, as the most vulnerable school populations were living in evermore dilapidated housing.

Colloquially, these were referred to as a project and ghetto. The most diverse students and families occupied these buildings. Housing was exceptionally affordable – cheapest in the city – with many basics covered (e.g., water, cable, internet). Despite the horrid, storied exteriors, these were an exceptional choice for those studying at the highest level of academia and the smallest wallets.

Then a resolution quickly swept over the university apartment system. New buildings and contractors were being brought in to discuss all the financial complexities. At the end of this dialogue, the university decided to do something morally aberrant. Instead of keeping the university-owned land and property, they decided to lease the land to a private property management company. Now, this property company would finally revitalize the campus housing, but the consequences to the most in need would be terrible – a trade-off that was easily overlooked by school administrators and a company that stood to benefit from serious rent increases.

As the private company builds their own property on the campus, I’ve spoken to many vulnerable student populations. My frequent question is: Will you be staying? The answer is often “no,” because they can’t afford the nearly 100% increase in rent. They’ll be forced to move out of their apartments and a diaspora of diverse students will look elsewhere in the city. Families of four, recent immigrants, those on student visas, and many other groups are now being pushed out of their homes – forced to pay up or get out.

Something seemed evil about the process, and I began to ask people if there were ever protests on campus. Nobody ever heard, was aware, or participated in any. Because these students were in a rough financial spot and short on time, gathering a mass of protesters was a near impossibility. It never came to fruition. And now, the huddled masses must move on.

Should we defend the rich because they pay the most taxes?

The rich are definitely getting richer – this is an economic fact. But more importantly, the rich are collecting most of the income growth, too. A growing debate is being waged between world leaders regarding income inequality. Surprising participants are chiming in for a powerful, heated argument.

A couple of the top mayors have chimed in to support the wealthiest populations – even going so far to argue that we should thank rich people. The former mayor of New York City, Michael Bloomberg, has stated that the rich are a blessing for the city of New York. Because millionaires and billionaires pay lots of tax revenue back to the city and state, Bloomberg believes that we should honor and respect their riches. Over his tenure, he hesitated and prevented income tax increases on the wealthiest populations. Former Mayor Bloomberg even suggested that the wealthy may leave in droves if taxation increases, but this hasn’t been proven. Moreover, the current Mayor, Bill DeBlasio, has refuted this claim:

@danarubinstein “I’ve never heard one person say I’m going to move out of the city because of the taxes. Not one.” http://t.co/EELOZF8U

— Bill de Blasio (@deBlasioNYC) October 4, 2012

Bloomberg isn’t alone in his defense of the rich. Mayor Boris Johnson of London, England also wrote about the need to thank the rich for their support of the city’s economy. These “tax heroes” (the 0.1%) pay for about 14.1% of tax revenue for the city. The mayor suggests that this is a positive thing and speaks to the contribution that the rich have on the economy. The oligarchic mayor even proposed giving knighthoods to the largest tax payers:

In fact, we should stop publishing rich lists in favour of an annual list of the top 100 Tax Heroes, with automatic knighthoods for the top 10. (The Telegraph)

After reading these two mayors defend the rich, you’d think the wealthy lifestyle was under attack – a war was being waged. But frankly, the lobbying power of the rich has stifled accurate, fair debate. And the masses – the 99% – are mostly silent again.

Thankfully, a growing number of leaders are speaking out about this economic problem that is sure to doom the masses without serious changes. Pope Francis has been an outspoken critic of trickle-down economics and supported reforms to the current capitalistic culture.

How can it be that it is not a news item when an elderly homeless person dies of exposure, but it is news when the stock market loses two points?

Some people continue to defend trickle-down theories which assume that economic growth, encouraged by a free market, will inevitably succeed in bringing about greater justice and inclusiveness in the world. This opinion… has never been confirmed by the facts.

While the Catholic church has often held that the impoverished are the most needed groups for their mission work, the analysis and critique of powerful, governmental economic systems has been overlooked. Pope Francis is bringing a sweeping message of hope to those who’ve suffered amidst these deleterious economic practices.

The President of Uruguay, José Mujica, has also been a firm supporter of those most in need financially.

Quoting the Roman court-philosopher Seneca, Mr. Mujica said, “It is not the man who has too little, but the man who craves more, who is poor.”

Mujica also upset some in Uruguay’s political establishment by selling off a presidential residence in a seaside resort city, calling the property “useless.”

His donations leave him with roughly $800 a month of his salary. He said he and his wife, Lucía Topolansky, a former guerrilla who was also imprisoned and is now a senator, do not need much to live on.

INDEED, if there is any country in South America where a president can drive a Beetle and get by without a large entourage of bodyguards, it might be Uruguay, which consistently ranks among the region’s least corrupt and least unequal nations. (NYT)

President Mujica is shirking the glam and pomp of the presidency’s opulence. Taking home around $800 a month is a ridiculous sum for a president, but the consequences have been incredibly positive. Uruguay is one of the most progressive nations in the region and widely considered to be the least corrupt. By shedding the affluent lifestyle of his predecessors, he has stripped the hierarchy and social class that may remove him from his people. He is a role model and advocate for moderation among a cultural malaise that argues for more and more growth.

When you’re too poor to protest a culture collapses

The biggest threat to our long-term economy is income inequality and social stratification. Without some sort of correction, we will be doomed to relive the mistakes that aristocracy found in generations prior to this. It’s scary to think that I may ever be too poor to protest the conditions and treatment I receive, but the risk is growing. The richest are getting even richer than the rest – the power, influence, and control of government is terrifying.

What control do we, the 99%, have when politicians can be lobbied and motivated to support the wealthiest? Who will protect the most needy?

Filed Under: Social Justice Tagged With: Economy, Equality, Government, Income Inequality, Mayor Boris Johnson, Mayor Michael Bloomberg, Occupy Wall Street, poor, Pope Francis, President, Protest, Social Class, Wealth, Wealthy

Being Frugal Should Not Be A Race To The Bottom

By Frugaling 5 Comments

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How can you maximize your money
and minimize the environmental impact?

Living within your means – at times – necessitates the cheapest, lowest cost product. Unfortunately, this isn’t always the fairest on the environment. Some of the most affordable products come from half-a-world away in distance, and the people are subjected to abject poverty (i.e., parts of China, India, and Haiti). The labor conditions are grotesque for many and the poverty is encouraged by continued international spending. In fairness, this is an economic slant that I’m coming from, and it’s called: “Race to the bottom.” (Wikipedia)

India Slums Class Frugal Race To The Bottom
Photo: ToGa Wanderings

Race to the bottom theorizes that the globalization and efficiency of markets can have a negative impact on the worker conditions, living wages, and much more. Essentially, when we are frugaling by buying the cheapest product, there’s an indirect consequence that includes wage suppression and continued poverty. To make the cheapest products, there must be consequences. Shipping the cheapest toys, clothing, and cleaning products burns countless amounts of fossil fuels. Between the Earth-destroying consequences and poor worker conditions, frugal spenders should try to go beyond this – when possible.

The consequences of inaction or continued spending decisions that are only aimed at the cheapest version can be harmful, externally and internally. Every day you can make little decisions for yourself and those around you. There are choices we can make that benefit everyone.

Coffee

Waking up to a fair-trade, organic coffee is a perfect example of putting good in and getting good out. Think fair trade is too expensive? Check out Target’s Archer Farms Brand for $6 a pound. That’s cheaper than Starbucks, Dunkin’ Donuts, and a wealth of other popular brand names – not to mention it tastes great! The soap and detergents you use can be harmful, rough on your skin, and non-biodegradable.

Soap

Buying a gentler, biodegradable soap/detergent will keep your clothes in healthy shape and longer, while caring for the waste water that ensues. Some of the cheapest vegetables and fruits are the most pesticide-laden commodities in the marketplace. Those pesticides pollute the farms and waterways in production, and you invariably digest some of them.

Vegetables

Organic and pesticide-free can be expensive, but you can try to stay away from the worst polluters (e.g., bell peppers, apples, and cucumbers – see more here). Cows that are given growth hormones and antibiotics are harming our ability to fight infection and causing serious medical complications.

Milk

The cheapest milks and cheeses on the market are often from these ill fed animals. Look for the cheapest breads, and you’ll find bleached, enriched products that likely contain high fructose corn syrup. These breads have been stripped of their intended nutrients and injected with fake, man-made sugar syrups. I, for one, aim to do better.

Filed Under: Social Justice Tagged With: Coffee, Fair Trade, India, Labor, Milk, Organic, poverty, Race to the bottom, Soap, Vegetables, Wages, Waste

Poor Man’s Guide To Failing At Investing

By Frugaling Leave a Comment

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Wall Street Bull Money
Photo: thenails

Addicted to the stock market

As a high school student, I envisioned entering the world of finance. I enjoyed watching the market movements, and loved reading Jim Cramer’s Confessions of a Street Addict. After I matriculated to college, I made a sudden switch to psychology and never looked back until I began writing, firsthand, about becoming more frugal.

Investing held a special place in my heart and I had amassed about $4,000 in a Roth IRA prior to graduating college. The funds were invested in a diverse array of stocks and exchange-traded funds (ETFs). Unfortunately, financial demands grew every day as a graduate student and I opted to liquidate much of my portfolio for tuition payments and living expenses.

Graduate school and my sinking portfolio

In capitulating to serious financial demands and poor budgeting, I lost something I loved. I know it sounds funny, but investing wasn’t about the money for me. The money was the medium necessary to engage in a mental game I enjoyed. If I could research, understand, and time an investment well, I could profit greatly from it. This spoke to me on an intellectual level.

But by selling off my stocks and ETFs to pay for the present, I no longer had the impetus nor motivation to research and select stocks. With a measly $1,000 left in my Roth IRA, no investment could be diverse or well-balanced across sectors. Investor fees would eat up any gains I saw. Even as I try to become financially fit and solvent, there are parts of me that feel this incredible pressure because I don’t have enough to invest smartly.

The final $1,000 and failing at investing

With my final $1,000 in a Vanguard account, I’ve made some interesting investment decisions. I was invested in Tesla (TSLA) for years and years, it doubled to $55 a share and I decided to take the profits and sell the position. Honestly, I didn’t want to sell the whole position – I just wanted to conserve some gains and let the profits run.

But when you have next to no money for investment purposes and really small positions in different stocks, you can’t smartly buy and sell stocks. I still believed in Tesla’s business model and future, but wanted to prevent from losing all the gains. This Catch-22 of investing is dangerous and subverts your ability to realize significant financial gains. Over the next month or so, Tesla would go on to about $150 per share – tripling from my sale point and increasing about 500% from my original investment. I had missed the largest gains.

In high school, I invested in Apple when they were around $20-30 a share. Unfortunately, I only had a few hundred dollars in my name. To conserve the profits, I sold the position after the market madly invested in Apple’s iPhone release and catapulted it to $80-90 per share. While I appreciated the 300% gain, I wanted to see the investment continue – I needed more money to defend the profits and position.

It takes money to make money

This trite cliche is entirely true when it comes to investment decisions. Sure, you could get lucky, have an individual stock run up big and take the profits at the perfect time, but you could also miss out on ever-increasing gains and opportunities. The reality is that investing takes a certain amount of funds – $1,000 is hardly enough. While my student loans loom, I’ll be focusing my energy on paying those off first.

There’s still a part of me that misses being involved actively in investing and dedicating a portion of my week to researching and studying up on the market’s developments. This is a very clear consequence to the financial situation I find myself in nowadays. Until then, I am stuck kicking around $1,000 in a Roth IRA, waiting for small gains here and there. This is not a recipe for success.

Filed Under: Make Money, Social Justice Tagged With: Apple, ETFs, invest, investing, market, money, stocks, Tesla, Vanguard, Wall Street

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