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I Deleted All The Ads. Now I Regret It.

By Frugaling 41 Comments

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minimography_056_orig

The last two months have been tough. While crafting my dissertation proposal and beginning to finish my Ph.D., I’ve tried to maintain Frugaling and prepare for career plans. Balancing everything has been difficult; thankfully, writing on this site has been a wonderful respite from my normal obligations.

Frugaling has always been for fun. See, I established this site as a creative outlet, break from academic writing, and source of additional revenue. It was never a charitable writing endeavor; albeit, I wanted it to be for good. In the process of writing about my journey to zero debt, I did pretty well for myself. I hustled and was rewarded for it. I paid off five figures of debt in no time.

Eventually, as the site aged and my debt waned, I started to question my values and decision to advertise. With the release of my new book in August, I thought it might be an opportunity to censor the ads. I took a gamble and deleted them.

In the place of ad revenue, I decided to rely on donations and book sales. It never made up for lost ad revenue, but it made a difference. Without those pesky intrusions, I felt free to talk without shame, fear, or question. Heck, I even wrote some scathing critiques of advertising since then!

Cleaning up my site from advertising made me feel good. I felt like I was honoring a value to reduce the urge for consumption. Unfortunately, revenue soon petered out. Despite growing traffic to the site, the revenue continued to plummet. What used to be a stable side hustle, which helped me save and earn despite a tiny graduate student income, was now non-existent.

Over October and November, I paid careful attention to the earnings, and now felt pigeonholed. I had railed against ads, and yet the business might be unstable and unsustainable without some extra revenue from visitors. Perhaps I had gone from one extreme to the other too rapidly?

This week, I reached out to other bloggers and friends to talk about this revenue problem. Most all of them recognized the need and importance to earn something for all the writing and extra work. Simultaneously, they seem to empathize with the wonderful ideal of going ad free. I admire people like Joshua Becker, who go without ads and potential revenue. But I entered an unstable level of revenue for Frugaling. Deleting these felt freeing and exhilarating in a new way, but the revenue loss didn’t allow me to save and earn.

Recently, I talked with a blogging friend of mine about this conundrum. I finally expressed the crux of the matter: I have two values, which are precariously unbalanced right now. One states that I should go ad free and resist anything that potentially encourages consumption. The other focuses on the very real need to earn some revenue from what I do here. Despite trying, donation buttons and book sales haven’t filled the gap.

One value is fulfilled while the other wanes. What’s the solution for this imbalance? This puzzle has led to a surprising number of doubts, questions, and nerves. I’ve felt guilty thinking about backtracking and placing the ads back on the site. I’ve felt nasty about engaging in affiliate marketing. And I don’t have time to create a class, campaign, or course that could potentially bring in additional revenue. School must take priority, but Frugaling shall be an integral, secondary part of my life.

For now, I’ve decided to bring back the ads. They’ll be basic Google ads, which won’t distort my voice or manipulate what I decide to promote. These ads aren’t my favorite, but in an effort to strike a balance between making money and reducing consumption, I’m taking the middle path.

Because of this backtrack, I’ve refunded and repaid everyone’s donations, too. Although their support was deeply appreciated over the last two months, I would feel slimy keeping them. As readers of Frugaling, I’d love to know what you think about this decision. Your support and readership is what keeps my site going. Thanks for listening.

Your friend,
Sam

Filed Under: Make Money Tagged With: ads, Advertise, advertising, frugaling, Google, Marketing, money, revenue, Writing

The Hilarity Of Rarity

By Frugaling 5 Comments

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Diamonds. Photo by Kim Alaniz/Flickr

“Insanity in individuals is something rare – but in groups, parties, nations and epochs, it is the rule.”
–Friedrich Nietzsche

Expensive things are expensive, not rare

Blast your headphones. Blare the bass. Feel the vibrations reverberate through your skull. There’s no limit with Beats by Dre. You’ll pull them off before you reach their volume limit. Plus, they come with a classy little “b” on the side. You can walk, sit, run, fly, drive, and stand while advertising your brand awareness. Flaunt your auditory know-how right on your head. Just don’t look at the price tag for these headphones. They’ll cost you about $200-300 for a pair, but only cost $14 to manufacture.

Feel that torque pulverizing your spinal cord like a belly flop gone amuck? Yeah, that’s the benefit of an expensive car. See the smoking tires as you peel away from that red light? Yeah, you’re burning precious fossil fuels and aiding the world on its campaign to melt the poles. How fast is your 0-60? Yeah, you’ll be the fastest around in the Ferrari LaFerrari. You get all this for the low price of $1.3 million. Get yours today — they’re rare!

Diamonds are a girl’s best friend; at least, that’s what the movies/commercials say! Save room on that ring finger for the biggest rock affordable. Whether questionably procured or straight-up from conflict zones, diamonds can be yours. Despite being hugely manipulated and controlled by oligopolies, you can find these at your local stone store. Supply is limited (by design)!

What makes something rare?

The definition of “rare” includes words like uncommon, unusual, and unusually great. Unfortunately, the word has been perverted into a capitalistic, pro-consumer line. The word’s true value has been emptied, cashed in, and abused by corporate giants. They’ve stolen the word – appropriating it for their own profits.

From art that puts a clever 1 of 100 (1/100) number on the bottom to limited-edition, gold-plated Apple Watches to limited-production Ferraris, we live in a world that finds rarity in everything. What an oxymoron – rarity in everything!

Perceptions are essential. Items of greater perceived rarity are lusted after and purchased for tremendous margins. We crave that which another cannot have.

The diamond industry artificially manipulates supply to affect perceived rarity. They buy up everything can they find, squash competition, and throttle a market. It’s entirely artificial.

We must re-evaluate rarity

We are struggling under a curling wave. The light is blotted out. Oxygen is low. And when we look up, we can’t tell if it’s the seabed or sky. Our senses have been manipulated for too long.

This is the hilarity of rarity: we experience vertigo to this perversion of rarity. Capitalism teaches a fundamental lesson: more expensive goods are “rare.” But we need to stop letting companies set the bar, agenda, and price of rarity. We need to empower ourselves, and destroy these twisted messages.

1. Rarity won’t be found in a material good

Take the aforementioned examples. Companies know how to frame a photo, pose a model, and sell you whatever they want. Material goods are not rare; in fact, they’re everywhere. The “rare” Ferraris are only a carefully constructed marketing ploy to make us buy more.

Let’s get fed up with this trickery. These companies are manipulating us. How long will we let them purposely confuse our natural understanding of rarity for their own gains? I say we end today.

2. Rarity won’t cost you a thing

It’s rare to see someone pull over in their car and stop for a lost dog. It’s rare to see someone sit next to a homeless person and hear his or her story. It’s rare for people to reflect on their privilege and be humbled. It’s rare to feel truly content with a career.

Unlike something with a price tag, these rarities are worth your time. By choosing to pursue life’s rarities rather than Apple Inc’s, you’ll suddenly realize what you were missing. It’s time we say goodbye to petty price tags and open our hearts to the people around us. Let’s make some rare moments, together.

3. Rarity won’t be advertised

Walk out your door, and you’re sure to encounter the walls and screens painted with advertisements. It’s sanitized and approved. It’s primped and primed. It’s made to make us buy.

Nothing advertised is needed. Think about it briefly, and you’ll realize you never see marketing campaigns for air and tap water (aside from clean air and water). Companies know that there aren’t profits in these basic resources – true needs. They’ve moved on to the unnecessary.

In the movement to re-evaluate rarity, we must carry this message with us every day: rarity won’t be advertised. Rarity is out in the world, away from this screen. Go make it happen.

Filed Under: Save Money Tagged With: Advertise, advertisements, Beats, Cars, Companies, Consumerism, diamonds, Ferrari, Marketing, rare, rarity

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