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Starbucks Reserve Coffee: A Symptom Of Income Inequality

By Frugaling 13 Comments

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Starbucks Reserve Coffee Expensive Income Inequality
Just got a fresh cup of Starbucks Reserve coffee. It only costs $4 per cup!

More companies are moving to two-class business models — catering to a growing divide in income brackets. Essentially, it’s the difference between the dollar-menu and the deluxe package. Look no further than your local Starbucks, where they created an elite status for coffee drinkers. It’s called, “Starbucks Reserve.” Like our broader economy, it’s not made for everyone — intentionally.

Reserve drinks come in a black Starbucks drink sleeves which say, “Exotic, rare and exquisite coffee.” Today, I got to order one because I’m using a free drink reward from a 12oz bag of coffee. In a way, I’m circumventing the traditional class system of drinks.

Before choosing a Reserve coffee, the employee tells me she recommends the fancy-something-sundried-special-faraway-coffee. I’m out of my element, and gladly accept the suggestion. All I know is that I’m drinking something from Hawaii and it’ll be brewed on an $11,000 machine. It’s supposed to be good.

When I look up at the menu board above the employee, I gasp at the price: $3.95 for a tall (12oz) cup. At more than $4 per cup after taxes, the Kona Perry coffee is the most expensive coffee choice by far. A normal cup of coffee at Starbucks is half the price — about $2.

I’m was reeling at the exorbitant price. I thought, “How can someone spend $4 for a cup of coffee?” It’s then that I realize something stupidly simple. The economy is more divided than ever. Perhaps this an oversimplification, but the middle class is quickly disappearing. The popular buzzword is income inequality. Starbucks’s response is a new, atmospheric price structure that caters to the wealthy.

After a couple minutes, the barista says, “Sam, your tall Kona Perry coffee, brewed on the Clover machine, is ready.” I gingerly pick up the coffee and realize they’ve purposely advertised my status/drink to everyone in the building. While smart marketing, I’m frankly embarrassed by the complexity of my order. I feel like apologizing to those around me. “Sorry, it was free, I assure you I didn’t just pay more than $4 for black coffee!”

I take my first sip, and immediately notice how smooth it is. It tastes wonderful. For a moment, I imagine $4 being totally worth the expense (despite being more than my lunch on most days). I take another sip, and smile. I take another sip and realize how nice it is to pretend I’m wealthy for a day. This is the good life — for a moment.

As the drink disappears, it occurs to me that I don’t know how this compares to the lower priced Starbucks coffee. I’m not sure if I’m tasting class or actual quality. Is my mind playing a trick on me? Is the quality all psychological? Whatever the reality, I can’t afford this regularly. It’s a nice treat/aside from the everyday option. I see this as a growing business model for most industries (from airlines to restaurants to hotels). Unfortunately, as the economy becomes more polar and divided, so do consumables. Starbucks Reserve coffees are just a consequence of this income inequality.

Filed Under: Save Money, Social Justice Tagged With: Beans, Class, Coffee, Free, Income, Income Inequality, Kona Perry, money, Reserve, Save Money, Starbucks

Personal Finance Gurus Fail With First Generation Savers

By Frugaling 3 Comments

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Does anybody know how to study?

The struggles of a first generation college student

Join me on a small aside — I promise it relates. An organization called the College Board is responsible for creating the Scholastic Reasoning Test (SAT). This exam is one of two major college entrance tests (the other is the ACT). Score high enough on the SAT, and you could attend almost any university. Likewise, entrance scores can often influence the level of aid given to entering freshmen students.

One variable can influence your SAT score, admission chances, aid opportunities, and much more; it’s called, first generation status. These college students are the first person in direct, immediate family to pursue a secondary education. Essentially, parents of first generation college students must not have attended college themselves. Born and raised in a family without ties to college can directly affect your success in higher levels of academia.

In nearly every category, with decades of data, they’ve found clear differences between first generation and non-first generation college students. College Board researchers have found that first generation college student are less likely to take preparatory courses for the standardized exam, take fewer advanced placement courses (AP) prior to college, and are less likely to take accelerated math courses. These are just a few of the hurdles for these disadvantaged students.

Family role models for academic success can be scarce. Study habits may not have been learned. Monetary support may be nonexistent. First generation students may struggle to connect with peers on campus. All of these factors raise the risk for dissatisfaction in school, higher dropout rates, and mental health concerns. Frankly, it pays to have family ties to education.

Similar status as a first generation saver

Maybe you’re wondering, “What does all this college student talk have to do with personal finance and money, Sam?”

I’m glad you asked.

Similar to college, first generation savers face serious tests — analogous problems exist. Lessons are passed down from generation to generation. Inheritances can be shared and kept within families. Strong principles and techniques for smartly minimizing individual tax responsibilities are taught. (Heck, how do you think Romney only paid about 14.1%?). First generation savers frequently have friends in comparable financial predicaments.

Starting, customizing, and following a monthly budget are learned. It helps if your parents teach you. Additionally, when you can see how they save and manage their money in action, a good cycle can be learned. The first generation saver doesn’t have the opportunity to learn from parents. As the first savers in a family, they’re bucking a pattern of money mismanagement — the waters can be murky, challenging, and lonely.

Jim Cramer Tulane University Photo
Photo: Jim Cramer at Tulane University (Credit: Tulane Public Relations)

Is willpower the key ingredient to saving?

Personal finance gurus stress individual power, will, and grit. They propagate unscientific expertise that suggests they have the tools to balance your budget, reduce debt, create emergency funds, and retire with a sizable nest egg. For the most part, their help and advice can really help. Unfortunately, their one-size-fits-all advice isn’t often tailored for first generation savers.

Willpower-based economic education is far too common. It’s the ill-conceived bumper sticker of American personal finance policy: one must have the will and energy to save — that’s all it takes. Otherwise, you’re a lazy failure because you cannot commit to these steps.

I’m afraid that does an injustice to more multicultural groups who don’t necessarily have the same role models and social support for financial success. Frankly, most personal finance advice is distilled and created for a certain population; one that has the means to believe in free will and individual power.

We need more diversity among financial gurus — socioeconomic statuses, races, genders, persons with disabilities, and more. Voices need to come to the table and share their individual experiences. While some advice and feedback may not fit, there’s hope in knowing that more people are out there sharing openly and acknowledging the team effort that’s necessary to come back from tens of thousands in debt.

Filed Under: Save Money Tagged With: Act, college, debt, education, Finances, first generation, Gurus, loans, Personal Finance, Romney, SAT, saver, Student Loans, taxes, university, Wealthy, Willpower

Living In A Van To Becoming A Pornstar: Crazy Ways Students Pay Tuition

By Frugaling 13 Comments

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Photo: MIT is a land-grant university.
Photo: An iconic building in the heart of MIT

Part of the fortunate few

That first day of college is burned into my memory. Mom dropped me off, and I can still feel that vague discomfort in realizing I was independent. Perhaps more accurately, I felt alone. Instead of seeing my brother every day, it was my new college roommate — a heavy metal aficionado. Despite his taste for incomprehensible music, we actually got along (I think).

Both of us had the privilege of parents who saved and paid for our college educations. My undergraduate years were financed through various investments in stocks, bonds, and mutual funds. Another way many parents save is through 529 College Savings Plans, which provide tax benefits for a child’s college education. Unfortunately, future college students don’t always have it this easy.

Suffering from rising tuition, fees, and state tax cuts

Americans are in trouble. There’s a confluence of events that’s acting as a perfect storm for adolescents: people save less than ever, tuition costs are on the rise, and state tax revenues for public education are severely constrained.

About 75% of households only have enough in savings to pay their bills for 6 months. A Huffington Post reporter interviewed one person who said,

A single mother of four living in Bangalore, Maine, Norton says she often writes checks for bills without enough money in her bank account to pay them, hoping the check won’t clear until her next paycheck arrives. Between rent, child care and other necessities, Norton says her expenses cost more than she earns, leaving her without a cushion to fall back on in case of emergencies.

Tuition fees are increasing at far greater rates than inflation. Effectively, this is stunting parents’ and future college students’ purchasing power, and leading to nauseating levels of student loan debt. The New York Times found that,

At public four-year colleges, the inflation-adjusted average annual increase has been somewhat higher, thanks mostly to state budget cuts: 2.3 percent (which translates into almost 5 percent a year in nominal terms). At public two-year colleges, also known as community colleges, costs have fallen relative to inflation, at an annual rate of 0.3 percent over the last 20 years.

A caution: these increased tuition rates do not account for greater student loan debt and the possibility of being charged upward of 6.8% active interest to be paid off after graduation. If you account for this, real tuition costs are skyrocketing. This is the burden of students, parents, and our greater society.

cost of attendance
The estimated total cost of attendance at Duke University.

The tuition is too high

At a private institution such as Duke University, you’ll be staring at a whopping bill for about $61,404 a year. Just for some perspective, the World Bank suggests that the average per capita income in the United States is $51,749. For four years at Duke, you’ll be staring at about five years of income — in debt.

Maybe you’re wondering why I chose one of the most expensive schools in the country as an example. My simple answer is twofold: 1) Duke University is highly prestigious and well-regarded by both employers and future students; 2) Two of the craziest stories come from this institution.

You won’t believe what college students are doing to make ends meet. For some, desperate times call for desperate measures. The following are 3 real-life examples of students saving and paying for atmospheric tuition costs.

Ken Ilgunas
Photo courtesy: Ken Ilgunas, writer of Walden on Wheels

Ken Ilgunas: Walden on Wheels

Ken Ilgunas had finished paying off undergrad loans when he decided to return to Duke for a graduate degree. Before starting the program, he was determined to avoid more students. In his New York Times article, Ken says,

I HAD been accepted into Duke’s graduate liberal studies program, but I couldn’t afford it. I had just paid off my $32,000 undergraduate debt, I was nearly broke, and the prospect of taking out loans was unthinkable. Going back into debt made about as much sense as running out of a burning building just to run into another.

His solution was to buy an older Ford Econoline van for $1,500 and live out of it for the duration of his schooling. Using the library for Internet, rec center for showers, and a camping stove to cook food, Ken successfully went to graduate school without accepting defeat and taking out loans.

Ken utilized his writing skills to pen a beautiful book called, Walden on Wheels. The book focuses on minimalism, living debt free, and his journey at Duke. With national attention, a New York Times article, over 300 (mostly) positive reviews for his book, and even a visit to Letterman, Mr. Ilgunas is an inspiration for vandwellers worldwide. More importantly, he did something truly extreme to avoid student loans and pay for his tuition. It worked.

Belle Knox: Full-time student, part-time pornstar

Belle Knox (her chosen pornstar name) is an 18-year-old student at Duke University, who is studying women’s studies and eventually wants to go to law school. Many of her peers pick up side jobs to pay for some odds and ends amidst piling student loans. Belle decided to take up a different line of work and searched Google for, “How to become a pornstar.”

She’s headline news everywhere. Rolling Stone calls her the “top new adult-film” actress and a “studious college freshman.” Dr. Drew featured her on his show and said he’d be, “chompin’ down on cyanide capsule right now [if I was your father].”

When Belle talks about her pornography experiences she says,

I can say definitively that I have never felt more empowered or happy doing anything else. In a world where women are so often robbed of their choice, I am completely in control of my sexuality.

From there, Belle found a talent agency and started flying across the country — mostly LA — to film scenes on the holidays and school breaks. Each scene filmed equates to about $1,000. After about 61 scenes a year, she can completely pay for her exorbitant tuition demands. She’ll avoid the fearful debt this way.

Steve Stanzak: Finding affordable housing in the library

When you’re staring at around $55-60,000 a year in total costs, you’re bound to get creative. When Steve Stanzak of New York University struggled to find affordable housing in New York City (imagine that!), he decided to go rogue and live in the library basement for 8 months.

USAToday interviewed him and they found that,

…He began spending six hours a night in the sub-basement of Bobst Library at the beginning of the academic year after he was unable to pay a $1,000 housing deposit.

He slept on four library chairs and carried vital belongings — a laptop computer, books, clothes — in his backpack. He kept other items, like toiletries and clothing, in storage lockers.

Here’s the crazy part: they caught him because he used an online journal to catalogue his journey. Imagine if they never caught him?! How long could he have managed — putting four chairs together in the place of a bed?

In a strange twist of fate, Steve was rewarded for his library dwelling when NYU offered him a free dorm room. Success!

What’s reasonable when tuition costs are unbearable?

When I searched Google for “ways to pay for college,” I got some fishy results (i.e., Forbes, Fiscal Times, and Huffington Post). Frankly, none of the articles actually help people pay for college. Most just regurgitate old information about getting financial aid (aka, student loans). The worst is the Huffington Post article, which suggests paying for college with “cash” (they must be getting creative to rank higher in searches). I would imagine most people understand that cash is a monetary tool for paying bills. Not sure who’s benefitting from that horrible advice!

I remember feeling hopeless to do anything about my student loans prior to starting Frugaling. The debt piled higher and higher — without escape or end. When I finally faced this reality, I suddenly saw a way out.

It’s easy to get desperate when you see interest-bearing accounts metastasize with ever-daunting sums. Ken Ilgunas, Belle Knox, and Steve Stanzak are three people that used this extreme fear of student loans to prevent them from falling prey to them. Question their legality, morality, and safety as much as you want, the three of them found a way to make their educational dreams a reality.

Significant student loan debt is a scary place, and it seems like these three reacted in powerful ways to stem their deficits. But it makes me wonder, is it even worth it at some point? When is a graduate degree, while in a Ford van worth it? When is it worth becoming a sex worker (aka, pornstar)?

Their stories are hard to hear though. These are the most motivated, enterprising, and smart people in our country and they’re struggling to get a top-notch education. It makes me wonder if we are making it too difficult for people to attain this level of education – preventing new leaders from finding success in our society.

This is just the start, too. As tax revenues continue to fall for public education and social inequality rises, stories like this will only increase. The United States seems to be leaving our future generation in the dust. You can’t pay for a college education with a couple simple part-time jobs over the summer. Those days are long gone.

How can you lead when you’re swimming in debt and held back from the freedom to become more than just a number to a lender?

Filed Under: Loans, Make Money, Minimalism Tagged With: Belle Knox, Duke University, education, Fees, Ken Ilgunas, Library, Living in a van, New York Times, private, public, Steve Stanzak, taxes, Tuition

Must See Documentary About College And Student Loans (Video)

By Frugaling 2 Comments

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Student Loans College Campus

When I entered college, I had the privilege and pleasure of having it paid for by my parents and grandparents. They had saved for this eventual day. Despite increasing costs that couldn’t be predicted, the money was enough and I graduated without ever having to take out student loans. Although, I hardly saved a penny – spending whatever I had on frivolous items (i.e., a Logitech surround sound system and a Specialized road bike).

Graduate school was a different story. Despite getting a small stipend and having tuition paid for, I took out student loans and my debt ballooned. After only two years, I had one loan that was $25,000, and a total debt of about $40,000. I didn’t know how to save money, and I was a part of a system that encouraged this way of life.

I wanted to take a moment to share a new documentary trailer that really touched me. My friend Kevin (Thanks!) sent this my way, and I think it’s well worth your time — whether in college or not.

The system is terribly broken. Who’s going to fix it?

Filed Under: Loans Tagged With: debt, Documentary, Ivory Tower, Movie, Student Loans, Students, Trailer

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