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This Psychological Trick Will Reduce Your Online Shopping

By Frugaling 12 Comments

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Cash Register Picture Online Shopping

The rise of online shopping

Amazon.com went live in 1995. The site quickly became the largest online retailer in the world. Bookstores have been decimated by shopping online and ebooks. The war has largely been fought, and the brick and mortar stores are disappearing. Aside from making it difficult to find a book at your local retailer, shopping online can be a tremendous convenience.

The gateway to online shopping starts with your 16-digit credit card (debit, gift card, etc.). After every order, you’ll be required to enter your shipping and billing addresses, contact information, and your payment method. Credit cards are wonderful tools for these online shops, and they’re safer due to complete fraud protection.

There’s just one problem: convenience can wreak havoc on a healthy budget.

Credit card numbers are easy to memorize

They do it. This is aided by websites that save your billing information for later purchases. For instance, Amazon.com — by default — tries to save your credit card details. Then, when you go shopping again, you’ll just be able to select the card. In seconds, you can have your new products. It’s so easy on Amazon.com that they even have a one-click buy button.

You do it. I’ve been shopping online for years, and noticed only quite recently that I memorized a couple of my 16-digit credit card numbers. How? Excessive purchases over the years, but also a training process. Unless you’ve lost your card, had it stolen, and/or suspect fraud, your number generally doesn’t change. If you’ve had a credit card for years, you have more exposure to the same digits. Memorization is made easy and purposeful.

Delay the purchase, reduce the urge

Research shows (and trust me, Amazon is listening to it) that aiding consumers in making impulse buys equals more money. If I can reduce the time and effort to make you spend, you’ll come back and spend more over time and in single sittings. Pretty awesome if you’re a Fortune 500 company with a near-$400 stock price! If you’re an average Joe or frugal Jane, this can mean trouble. Here’s a two-step solution to this problem:

“Lose” your credit card. The first step is to call the credit card company and tell them you can’t find your credit card — you’re worried you lost it. Once you do this, they will issue you a credit card with new numbers. This will restart the number learning process and delay new purchases online, as you’ll be able to think more critically. After all, critical thinking takes time — you owe it to yourself. Note: you won’t be able to use the card anymore — you’ll need a backup card for a week.

Delete your details. If you’re an Amazon.com shopper, delete your billing details off the website. You’ll have to add them again at a future purchase, but having the inconvenience may actually mean less money spent. Give yourself time to think, “Do I really need this?”

Memorizing a credit card number — as the retailer or consumer — is trouble for a delicate budget. This simple psychological trick of slowing your purchase down can significantly reduce your spending and keep you on track for a frugal future.

Filed Under: Save Money Tagged With: Amazon, Budget, Consumerism, Credit Card, Memorization, money, Numbers, Online Shopping, Psychology, Purchases, research

3 Mind Tricks To Enjoy Life And Strengthen Your Budget

By Frugaling 9 Comments

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That's me. I'm an extrovert. Can't you tell?
That’s me. I’m an extrovert. Can’t you tell?

I’m an extrovert. When I’m around crowds of people, I feed off the energy and feel excited to be alive. In a college town, with little else to do than drink yourself silly or try a new restaurant, I frequently opt for a moderate balance of both. Unfortunately, this is a black eye to my carefully crafted budget.

Participating in these social romps are one of the highlights of my weeks. Meeting new people and getting to know someone on a deeper level – there’s nothing better! But let’s face it, they do take a toll on my ability to pay off more debt. Sometimes I wish I could have the best of both worlds: social time and the frugal life. Thankfully, there are some simple mind tricks that help keep me within my budget and enjoying the company of others.

Pretend it’s a necessity

Most visitors to Frugaling are likely a part of two camps (look at me already dividing people): those who need to reduce their expenses and make more, and those who want to reduce their expenditures. If you don’t need to trim all the excess from your budget, you’re usually less inclined to do so.

The motivation for creating and following a budget is highly determined by your financial situation. The more stability you have, the more likely you’re going to be comfortable spending money on a night out with friends. Nonetheless, my guess is that if you visited this article, you at least want to reduce your expenses.

Maybe you have a little emergency fund, a great big checking account, and/or a sizable investment portfolio. Being frugal may be a life choice more than anything else. For me, I need to get my budget balanced, but I have this generous wiggle room that the federal government taunts me with: student loans.

When I’m out on the town and could pay even more for food, I think about my aim: I don’t want more loans. That places me somewhere between choosing frugality and needing it. For me, the trick is pretending like it’s a necessity to stay in budget.

For instance, let’s say I had $300 this month for food. That budget included everything from restaurants, fast-food, and even supermarkets. If I hit $300, I’m out of money for this month. More importantly, if I pretend and remember that that limit is a stopping point before catastrophe, I’m going to be very careful about where I put my money next. By pretending it’s a necessity, I realize how great the consequences of my actions can be.

Predict, plan around your social desires

Despite tricking my mind into realizing the necessity of a solid budget, there’s a humble need to share and socialize. Somehow, I want that to be filled. If most everyone is venturing off into the little downtown nightlife, I’d like to be able to go with them. Unfortunately, this is rarely friendly to my budget.

A night out on the town that includes dinner and drinks at a couple bars may cost about $40-50 after tips. Done once a week, and that eats away $200 a month from my budget. That’s not an option!

The trick here is simple: Know both your social and financial needs before the invite comes and night sweeps you away. If you’re gearing up for a fun, late, Friday night, there are a couple things you can do that will really add up:

  1. Eat at home, before you go out. Maybe get an appetizer when you’re at a restaurant with friends.
  2. Like those kooky college students always do: pre-game at home. By the time you’re out on the town, you’ll be ready to drink water instead of another expensive booze concoction.

Stories beat stuff

The great country of New Zealand has a wonderful advertising campaign to attract tourists. Ads feature young people skydiving, eating exotic foods, and experiencing the diverse geography of the Hobbits’ native land. All of the marketing centers around one tagline: “Stories beat stuff.”

All they’re saying is that you should get over materialistic wants and show the world what you’re made of! Rather than collecting another display piece for your home, a luxury car, or buying expensive jewelry, try running around, taking a random road trip, or flying to another country! Let these experiences fuel and motivate careful decisions regarding your budget.

It’s important to gain those experiences because ultimately they can help perpetuate and fuel a well-balanced budget. Debt destruction is easier when you’re psychologically well and whole. I guess what I’m trying to say is that every now and then, that night out on the town is a short-term loss for long-term gains.

Filed Under: Save Money Tagged With: Budget, Consumerism, eating out, Friends, fun, Materialism, New Zealand, NZ, stories beat stuff, Travel, Trips, Vacation

The New Cadillac ELR Commercial: A Corporate Dream Of Consumerism (Video)

By Frugaling 4 Comments

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Bill Maher is known for his polarizing opinions and uncensored diatribes about right-wing politicians. He’s an amalgamation of environmentalist, socialist, philanthropist, talk-show host, and comedian. While I seldom agree with his polemics, I feel like his opinions help me become a more well-rounded, critical-consumer of news.

Each week he films Real Time with Bill Maher, brings on about 4-5 guests, and does a brief standup routine. In one of his segments this week, he targets the car company, Cadillac. The brand is known for luxury vehicles and generally appeals to a higher-income bracket.

This commercial was too funny, disgusting, and wrong to avoid sharing it. While humorously filmed and brilliantly acted, the commercial suggests that Americans are special because we take less time off than other countries, work harder than everyone else, and get “bored” with scientific accomplishments.

The company and actor propagate a dream of consumerism that is your reward for all this “hard work.” Instead of enjoying more time with your family, taking a vacation, helping a charity, or saving for an early retirement, the dream is the all-new Cadillac ELR.

Hopefully your family, time, and life are worth more than this new car:

Filed Under: Save Money, Social Justice Tagged With: balance, Bill Maher, Bracket, Cadillac, car, Consumerism, Income, income ratios, money, politics, Real Time, Vacation, work life

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